Category: marketing

Nicole is studying Marketing with a Year in Industry and is one of our wonderful Student Ambassadors. Read about her experience of studying at Kent … Read more

Professor Ben Lowe of Kent Business School will work as part of a research group alongside colleagues from other universities and food industry organisations to … Read more

Seven Kent Business School (KBS) scientists are among the global top 2% in their field. Professors Joseph Amankwah-Amoah, Marian Garcia, Patricia Lewis, John Mingers, Thanos … Read more

Professors Jeremy Howells, George Chryssochoidis and Ben Lowe from Kent Business School (KBS) have won £930,000 from the UK Research and Innovation (UKRI) over five … Read more

Dr Stephan Gerschewski delivered an online guest lecture to Genesis Trinity Business School on June 10, 2020. Dr Gerschewski, Senior Lecturer in International Marketing at … Read more

Marketing Research, now in its fifth edition, has been published by Cengage and will soon be available in the United Kingdom, Europe, Middle East, Africa, … Read more

Professor Ben Lowe has been awarded the European Journal of Marketing’s 2020 Outstanding Journal Contributor Award. Professor Ben Lowe has been awarded the European Journal … Read more

Dr Mohamed Hassan (Sobhy Temerak), has received two acceptances for his research papers, from two top marketing conferences. Dr Mohamed Hassan (Sobhy Temerak), Lecturer in … Read more

Congratulations to PhD student Jing Lyu and supervisor Ioannis Krasonikolakis whose paper won the Best Paper Award. Jing Lyu, PhD student from Southampton Business School … Read more

On Friday 6 April the Food and Consumers Research Forum was held at the University of Kent, on the very same day the UK’s so-called … Read more

Professor of Marketing at Kent Business School, Ben Lowe, has been appointed Associate Editor of the European Journal of Marketing (EJM). EJM is internationally recognised … Read more

Kent Business School is pleased to announce that Dr Xuemei Bian, Senior Lecturer in Marketing, was invited to the US to discuss her research on … Read more

Dr Xuemei Bian, Senior Lecturer in Marketing at Kent Business School, has been invited to serve as a member of the Editorial Board for the … Read more

Kent Business School’s Senior Lecture in Marketing Dr Xuemei Bian has had a selection of research papers on the study of counterfeiting published by the … Read more

How should organisations design their innovation contests so that they win with online communities? The internet has opened up a tantalising opportunity for organisations to … Read more

New research, led by Dr Xuemei Bian, Senior Lecturer in Marketing at Kent Business School on using average and zero sized models in marketing campaigns … Read more

Dr Ben Lowe, Reader in Marketing at Kent Business School has co-edited a special issue of Psychology & Marketing on Changing Food Consumption Behaviours. The … Read more

Rajibul Hasan, PhD student at Kent Business School has been invited to present his research on 22-26 March at the University of Cape Town. The … Read more

Dr Ben Lowe is co-investigator on a research project funded by the Hong Kong Research Council on the topic television product placement, which is a … Read more

Professor Andrew Fearne and Dr Shaomin Wu from Kent Business School are key participants in the recently launched ESRC Business and Local Government Data Research … Read more