Dr Xuemei Bian’s Research Published by Anti-Counterfeiting Group


Kent Business School’s Senior Lecture in Marketing Dr Xuemei Bian has had a selection of research papers on the study of counterfeiting published by the AGC (Anti-Counterfeiting Group).

New Insights into Unethical Counterfeit Consumption‘ is a research paper written in conjunction with Professor Kai-Yu Wang of Brock University, Professor Andrew Smith of the University of Nottingham and Dr Natalia Yannopoulou of the University of Newcastle. The paper identifies the psychological insights that drive, and result from, the consumption of higher involvement counterfeit goods; as well as uncovers the coping strategies related to unethical counterfeit consumption.

In ‘Social Power, Product Conspicuousness and the Demand for Luxury Brand Counterfeit Products‘ Dr Bian again collaborates with Andrew Smith, as well as Sadia Haque of the Independent University, Bangladesh. This paper focuses on understanding the psychological determinants of the demand for luxury brand counterfeit products through exploring the effects of social power and identifies boundary conditions of the relationship between social power and compensatory consumption.

‘These papers were published alongside other industry reports, including BASCAP 2015 Year End Report. BASCAP (Business Action to Stop Counterfeiting and Piracy) is a part of the International Chambers of Commerce. This means that all ACG members now have access to the findings of my research which could potentially lead to a wider and larger impact.’ – Dr Xuemei Bian.

The Anti-Counterfeiting Group, an organisation that represents 3,000 UK brands, frequently publishes research papers on the study of counterfeiting on their website for their members. It aims to shape an effective deterrent to counterfeiting in the UK by helping to steer effective policy, promoting success stories, and empowering multi-agency partnerships.

Dr Bian is a member of the Editorial Board of the European Journal of Marketing and Journal of Marketing Communication, and also reviewing for a number of leading marketing journals, including the Journal of Academy of Marketing Science, Journal of Applied Social Psychology, Journal of Business Research, International Marketing Review, Journal of Business Ethics, Marketing Letters, and Journal of Product and Brand Management.

Dr Bian teaches on both undergraduate and postgraduate programmes at Kent Business School. Find out more about Dr Bian’s modules on International Marketing (MBA), Buyer Behaviour (BSc Marketing) and Buying Decision Making (MSc Marketing).

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