KBS’ Dr Ben Lowe Edits Special Issue of Psychology; Marketing on Changing Food Consumption Behaviours

Dr Ben Lowe, Reader in Marketing at Kent Business School has co-edited a special issue of Psychology & Marketing on Changing Food Consumption Behaviours. The special issue brings together original research from leading thinkers on how marketers and policy makers can change consumers’ food consumption decisions.

Dr Lowe co-edited May’s special issue with Diogo Souza-Monteiro (School of Agriculture, Food and Rural Development, Newcastle University) and Iain Fraser (School of Economics, University of Kent) as part of their ongoing research on how consumers can use technology to make healthier food choices.

As a collection of articles, the special issue examines food consumption issues through understanding consumer psychological biases and the environments and situations in which food is consumed.

Dr Lowe is currently Director of the MSc in Marketing programme at Kent Business School, University of Kent. His primary research interests relate to consumer behaviour and consumer acceptance of innovations.

For further information about this special issue of Psychology & Marketing, please visit the publisher’s website. If you would like to find out more about Dr Lowe’s research please contact Dr Ben Lowe at b.lowe@kent.ac.uk.

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *