Product Placement in Hong Kong

Dr Ben Lowe is co-investigator on a research project funded by the Hong Kong Research Council on the topic television product placement, which is a recent phenomenon in the Hong Kong media.

The 20 month study is led by KBS PhD student alumna, Dr Fong-yee Chan, of Hang Seng Management College.

The project will test the effect of humour on the persuasiveness of brands placed in television programmes how this interacts with prior notification of the product placement.

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