In the past Lush has been outspoken on a variety of contemptuous issues, from Guantanamo Bay through to fracking and fox hunting. It has now … Read more
Tag: marketing
Professor Ben Lowe Appointed Associate Editor of the European Journal of Marketing
Professor of Marketing at Kent Business School, Ben Lowe, has been appointed Associate Editor of the European Journal of Marketing (EJM). EJM is internationally recognised … Read more
What Effect is Social Media Having on our Mental Health?
We are all guilty of mindlessly scrolling through our social media feeds, whether that be on Facebook, Twitter, or Instagram. According to Deloitte, ‘No other … Read more
Influencer Marketing: When Personal Interests Become Commercial
Today, checking and using social media websites such as Facebook, YouTube, Twitter and Instagram has become a part of people’s daily routine. Along with the … Read more
Dr Xuemei Bian Shares Counterfeiting Research at US Patent & Trademark Office
Kent Business School is pleased to announce that Dr Xuemei Bian, Senior Lecturer in Marketing, was invited to the US to discuss her research on … Read more
Dr Xuemei Bian Joins Editorial Board for World-leading Marketing Journal
Dr Xuemei Bian, Senior Lecturer in Marketing at Kent Business School, has been invited to serve as a member of the Editorial Board for the … Read more
How Digital Marketing has Revolutionised Elections
The use of digital marketing in politics has dramatically changed the way campaigns are managed and how voters interact with their elected members of parliament. … Read more
Dr Xuemei Bian Invited to Intellectual Property Office Think Tank
Kent Business School’s Senior Lecture in Marketing Dr Xuemei Bian has attended a research workshop hosted by the UK Intellectual Property Office. Selected due to … Read more
Dr Xuemei Bian’s Research Published by Anti-Counterfeiting Group
Kent Business School’s Senior Lecture in Marketing Dr Xuemei Bian has had a selection of research papers on the study of counterfeiting published by the … Read more
KBS MSc Marketing Student Awarded by Worshipful Company of Marketors
Kent Business School Master’s student Claire Manning wins award from the Worshipful Company of Marketors. Claire, a student on the KBS MSc Marketing programme who … Read more
Invitation: Digital Marketing Forum – Go Global
You are warmly invited to the Digital Marketing Forum, jointly hosted by KBS and the Chartered Institute of Marketing (CIM) on 15 March 2017. Featuring … Read more
My Month at ITL
After wowing the judges at the KBS-ITL Business Challenge in April, MSc Finance and Management student Mia Huang was offered the opportunity to complete a … Read more
Product Placement Gets Ellen to Take a Selfie — Real Time Content Marketing Lets LG Joke Back
Ellen’s selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement or not … Read more
BAM Award for KBS PhD Student
PhD candidate, Kalliopi Konsolaki, won the prestigious Best Developmental Paper Award in Marketing and Retail at the British Academy of Management conference in Cardiff during … Read more
Expert comment: Des Laffey speaks on BBC Radio Kent about Nike having their twitter campaign banned
Des Laffey, Senior Lecturer in E-commerce at Kent Business School, University of Kent speaks to Dominic King on BBC radio Kent’s Drivetime show, discussing Nike having … Read more
Expert comment: ‘Nike becomes first UK company to have Twitter campaign banned’
Des Laffey is Senior Lecturer in E-commerce at Kent Business School, University of Kent and comments on the following Guardian news item: ‘Nike becomes first … Read more