Kent Business School Master’s student Claire Manning wins award from the Worshipful Company of Marketors.
Claire, a student on the KBS MSc Marketing programme who graduated in 2016, was nominated by Kent Business School’s Professor of Marketing Ben Lowe for her marketing report which looked at marketing strategies to address a product harm crisis and connected PR campaigns to stock prices for two case study companies. The report drew reference to the Tesco horse meat scandal and the Whirlpool tumble dryer fires, and inferred how such crises should be managed.
“Claire’s report was nominated as it stood out as being an excellent piece of work on a relevant and important topic – how marketers communicate with their stakeholders in a crisis to support the brand and minimise the effects of negative publicity. This kind of award illustrates the high quality of work that students are doing at KBS and its recognition by a well-known professional body of marketers – the Worshipful Company of Marketors.” – Ben Lowe, Professor of Marketing, KBS.
Claire has been awarded £1,000 and attendance at the Ceremonial Court of the Company. This is a fantastic opportunity for Claire to highlight her knowledge and expertise to potential employers as well as receive recognition from marketing practitioners.
The award also recognises the high-quality of work students on the MSc Marketing programme are doing and the things that can be achieved on the programme to enhance student employability skills.