Category: marketing

This exploratory study by a team including Dr Xuemei Bian of Kent Business School examines Chinese consumers’ perceptions of authenticity. Extended interviews reveal that Chinese … Read more

The aim of this article by a research team including Dr Xuemei Bian of Kent Business School is two-fold: 1) to achieve a better understanding … Read more

Online communities have become an important source for knowledge and new ideas. This paper by Dr Marian Garcia Martinez of Kent Business School and ex-PhD … Read more

This study by a research team including Professor Andrew Fearne of Kent Business School assessed whether retail sales of non-prescription products can be used for … Read more

This paper by a team including  Dr Marian Garcia Martinez of Kent Business School presents a theoretical framework grounded on the Resource Based View (RBV) … Read more

Professor Veronica Wong, head of the Marketing Group at Kent Business School, has been appointed as a Fellow of the European Marketing Academy (EMAC). EMAC was founded … Read more

Dr Ben Lowe gave a keynote lecture, entitled Consumer Acceptance of Innovations at the international LeanGreenFood conference in Halkidiki, Greece last month. The conference consisted … Read more

Congratulations to KBS PhD student, Sarah Tetley, who won the prize for the best social science poster at the University of Kent’s Postgraduate Research Festival … Read more

”I found the Business Executives Forum very enjoyable and was very impressed with the professional manner in which it was conducted. I have been to … Read more

Professor Veronica Wong, Head of Marketing at Kent Business School has been invited to join the Editorial Board of the Journal of Product Innovation Management, the … Read more

Students at the Kent Business School enhanced their employability prospects by pitching their business marketing ideas to a real-life business. Representatives of Ruskin Air Management … Read more

Marketing academic Dr Ben Lowe, a senior lecturer in marketing at the University of Kent, has carried out extensive research into why consumers like coupons, … Read more

Kent Business School MSc student Carl Lincoln has just secured a full -time job as a Marketing Assistant at the Ashford-based high-end design and manufacturing … Read more

Dr Marian Garcia, Senior Lecturer in Agri-Environmental Economics at Kent Business School, is presenting at a conference on ‘Innovation in the new food industry’ on … Read more

PhD candidate, Kalliopi Konsolaki, won the prestigious Best Developmental Paper Award in Marketing and Retail at the British Academy of Management conference in Cardiff during … Read more

Kent Business School is featured in the University of Kent’s October 2012 issue of the Kent Staff magazine. The main ‘feature’ of the magazine, on … Read more

Kent Business School recently launched a new initiative providing our students with valuable practical experience while enabling organisations to benefit from their fresh ideas. The … Read more

1st year KBS Doctoral student and DICE Alumni  Sarah Tetley, won the prize for best presentation at the inaugural ESRC Doctoral Training Centre Conference in … Read more

The Academy of Social Sciences in partnership with the Society for the Advancement of Management Studies has recently released the latest issue of their booklet … Read more

Kent Business School PhD student, Tom Hollands, won the Technical Excellence Award at the ‘Sammies’, the Oscars of the UK sandwich industry, on Thursday 17 May … Read more