Students at the Kent Business School enhanced their employability prospects by pitching their business marketing ideas to a real-life business. Representatives of Ruskin Air Management Limited kindly sponsored the Kent Business School’s Pitch It! Initiative to set a real-life business challenge to teams of marketing students.
A well-established UK market leader in the field of air management solutions, Ruskin Air Management Limited enlisted the service of Kent Business School students to analyse the market and provide creative and practical recommendations for new marketing messages for the brand.
Click here to view the latest Pitch it video
‘What is really great is the fact that we will be coming away with new ideas we hadn’t thought about which is a real bonus for us.’
David Fitzpatrick, Sales Director, Ruskin Air Management Ltd
The Pitch It! Initiative proved an all-round success, evidenced by the thoroughness of the research undertaken, the clever ideas and fresh perspective brought to the industry by the students.
‘I found the students all to be very well organised, professional and hold a good perception of the elements of the challenge we had set them. I was particularly impressed with their initiative and the amount of research they had all put into the task.’
Garry Bryant, Websites and E Marketing Administrator, Ruskin Air Management Ltd
The students welcomed this opportunity and said about the Pitch It that it brought a sense of realism to the work they were doing. The constructive feedback from industry professionals on the presentations and ideas put forward was highly valued by the teams.
‘It was nice to come up with and present our own ideas, and doing something real that truly makes a difference.’
Jon Laughton, BBA (marketing)
Besides securing a winning pitch, the reward for the students is primarily about enhancing their employability opportunities in preparation for their entry onto the job market at the end of their degree. Shaina Laughlin who is just finishing her BBA (Marketing) said this about the Pitch it!:
‘Pitch It is an opportunity to add to your CV. Meeting industry professionals makes the process of applying for job less daunting.’
For more details about Pitch it! and other student projects and opportunities to partner with Kent Business School, visit the Pitch it! web page.
Visit the Kent Business School Facebook page to see more pictures of this event.