As part of last quarter’s theme of Financial Markets and Risk we asked our social media followers to participate in a survey on how they thought … Read more
Tag: Twitter
Product Placement Gets Ellen to Take a Selfie — Real Time Content Marketing Lets LG Joke Back
Ellen’s selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement or not … Read more
Expert comment: Des Laffey speaks on BBC Radio Kent about Nike having their twitter campaign banned
Des Laffey, Senior Lecturer in E-commerce at Kent Business School, University of Kent speaks to Dominic King on BBC radio Kent’s Drivetime show, discussing Nike having … Read more
Expert comment: ‘Nike becomes first UK company to have Twitter campaign banned’
Des Laffey is Senior Lecturer in E-commerce at Kent Business School, University of Kent and comments on the following Guardian news item: ‘Nike becomes first … Read more