Proper Discord presents a breakdown of key marketing terms, and what they really mean. (Health warning: this article will have you in stitches.)

Whilst Greg Sandow looks at press releases, and how to write them.

What have we learned ?

Present ideas in ways that avoid cliché, keep press releases short and link to media examples where appropriate to give reviewers exanples of what you are trying to flog keen to promote, and don’t use buzz-speak – its meaning is usually diametrically opposed to what you are actually saying.