Third year Event and Experience Design student Virginia Brennan organised an ambitious promotional event called ‘Wonderland’ for the release of the Alice Through the Looking Glass film at Costa in the Odeon Chatham Maritime.

Virginia’s event included activities for young people and families, face painting and crafts. She also had a new range of drinks designed for the event and the Costa staff dressed up in costumes.

The event brought together the two businesses – Costa and the Odeon – and it was so successful, the cinema’s General Manager, Natalie Fisher, asked her to repeat the event over the bank holiday weekend.

Virginia comments:

‘We had to adapt to the high volume of cinema attendees – bank holiday Monday saw over 1,200 guests walk through the doors! The winners of the drawing competition at the original event collected their prizes of free cinema tickets and goodies and the fundraising activities for MIND continued throughout the week.’

The final independent third year projects celebrate student work which creatively explores a broad range of formats and subjects, questioning what constitutes an event, and is an annual showcase.

Sent in by j.seaman@kent.ac.uk