On Wednesday 8th March 2017, the Hub for Innovation and Enterprise hosted the University’s Marketing in a Digital Age Conference.

Students and staff from the University enjoyed an afternoon of inspiring presentations from leading digital marketing professionals and local businesses. The agenda covered key trending topics, alongside updates on the basics, and provided best practice examples for promoting yourself and your business using digital marketing tools.

A networking lunch was held before the conference so that delegates were able to network with other like-minded attendees and discuss their ideas with the guest speakers. This provided a unique opportunity for students seeking employment and self-employment to come together alongside industry experts.

Opening remarks were given by Professor Philippe De Wilde, Deputy Vice-Chancellor Research & Innovation, who reflected on how marketing has become more accessible (and more competitive) since the digital development of the 1990’s.

The first speaker, John Davy, a LinkedIn consultant, delivered a technical speech on how the personal profile is the key to the door with LinkedIn. John gave advice on how students can get found for what they do, how to stand out against the competition and, most importantly, how to get results. John was followed by Zoe Cairns, Social Media TV Expert and Speaker, who gave insights into how to use social media effectively, how to develop a social media marketing strategy and how to build an online community and gain trust with those you interact with. The final speaker, Danny Windsor from Giant Campus, took the audience through search engine optimization, pay per click, user experience, and how to create webpage content to inform, educate, and connect with customers.

This event was kindly sponsored by the Kent Student Project Grant Scheme.