A group of staff, who are currently undertaking a Digital Marketing Apprenticeship as part of their professional development, produced a university-wide Legal and Ethical Guide for Digital Marketers, which could be a valuable source of information for other colleagues within the University.
The digital Guide provides encapsulated information about:
- Intellectual Property
- Copyright
- Data Protection Act
- GDPR & ICO
- Equality Act and Anti-Spamming Laws
- Cookies
- Consumer Protection Rights
- Adverting Standards Authority
- DMA Code of Practice
- Social Media Policies
- Accessible Marketing
Further links and best practice examples are provided in each section for more in depth information.
Apprentices said: “Our aim was to create a revision guide which combined information about laws and best practice from the University, UK government and other governmental bodies. The guidebook includes laws and policies that staff will encounter and need to adhere to when participating in marketing and communication activity at the University.”
Francesca Wyllie, the Digital Marketing tutor from SR Education for the group, commented: “I am delighted to say that all Digital Marketer Apprentices worked really hard on this project to produce this handy Guide. The purpose was to help them learn important issues and to be able to relate them to their own roles and activities. The draft Guide then was checked by the University’s Compliance Officer who came up with some helpful suggestions and edits.”
Before making the Guide available to all at the University, the apprentices are seeking further feedback from relevant academics and professional services staff. If you would like to contribute, please email us for a copy of the digital Guide: cppmarketing@kent.ac.uk
The Guide was created by: Nicola Baldwin, Hannah Brazier, Natalia Crisanti, Tim Hewitt, Loreta Jarvis, Philippa Page, Carly Turnham and Lyle Young.