The 2016 University open days took place at the Canterbury and Medway campuses in June, July and October. Over 5,500 prospective students and their families came to the events [1], which are coordinated by the Recruitment and Marketing team in Enrolment Management Services (EMS).

Open Days are key recruitment events, and their importance to the University’s recruitment strategy is clear. Our follow-up survey, sent to all visitors who attended, indicates the visitor experience at Kent’s open days is overwhelmingly positive: 72% of respondents stated they were definitely considering making an application based on their open day experience.

As part of the survey, respondents are also asked for their general feedback. Here are a couple of examples [2].

‘My top choice by a mile. I couldn’t want any more from a university and what Kent offers….the most effective open day I have been to. It has truly left a lasting impression on me.’

‘The first member of staff we encountered was so pleasant, helpful and lovely to talk to. Gave us a good impression of the University for the day. All staff were very helpful.’

EMS would like to take this opportunity to thank all University staff and students for their support in the continued success of our Open Days.

[1] Attendance data from 2016 Open Days at Canterbury and Medway
[2] Comments taken from the 2016 Open Day visitor feedback survey