Tag: content strategy

We’ve taken the first steps in updating our Postgraduate course pages, focussing on Postgraduate taught. Our Postgraduate course pages have been refreshed to align with … Read more

Making the user experience seamless for students is a challenge at Kent. This is both for online and offline services. And it needs to be … Read more

SEO has had a tricky past. Search engines like Google have always tried to evaluate websites in the same ways as humans. It’s just that … Read more

Over the past few weeks we’ve held three content workshops to help schools prepare for their new websites. We went through each of the standard … Read more

Until now we’ve aimed our web redesign project squarely at externally-focused marketing content. The consumers tend to be prospective students, parents, or other external users … Read more

We’re developing page types and guidelines for Site Editor (a new system we’re working on to make it easy to create online content using our … Read more

We did guerrilla user testing with 10 people (8 students, a staff member and by chance a parent of a sport sciences student) in the … Read more

We’re working with schools to test out content and prepare for our new website editor. Earlier this year we launched a set of initial top-level … Read more

One of the hardest things in life is to look at things how other people look at them. So when you’re building something - say … Read more

We’re planning to release a range of key web pages in the new theme by the end of February. This is a summary of what … Read more