10 lessons I’ve learned from 10 years of cycling to work 

To celebrate Cycle to Work Day, Kent Sustainability Champion, Emily Collins, shares the lessons she’s learned from 10 years of cycling to work. 

I am incredibly lucky to be able to cycle to work. My cycle commute is often the highlight of my day and it’s something I’d go to great lengths to avoid giving up. I’m also aware that there are a whole lot of physical and mental barriers to making it work. So as it’s Cycle to Work Day, I thought I’d share some of the lessons I’ve learned over the years to help you stay safe and get the most joy out of your next two-wheeled journey. 

Get to know Kent’s cycle network! 

We’re lucky that everywhere in Canterbury is within cycling distance and with so many cycle paths tucked away throughout the city, cycling is often the fastest way to get from A to B. Kent also boasts a fantastic network of Sustrans cycle routes which link most of the region’s larger towns on low traffic or traffic-free routes. Whether you’re cycling along the Crab and Winkle to Whistable, the Viking Coastal Trail or the Route 18 to the Designer Outlet in Ashford, Kent’s rail networks mean that you always have the option of taking your bike on the train back to home base. 

Budget for bike maintenance 

You wouldn’t think twice about spending money on making sure your car is safe for the road, so why should your bike be any different? Give your bike the love and tender care it needs and make sure you replace parts when they begin to give up. This doesn’t need to cost the Earth – The Cycle Hub located next to The Pavilion on the Canterbury campus offer very reasonable maintenance services.  

Wear whatever is most comfortable (as long as it’s safe!)… 

Up until a few weeks ago, I would have vouched for wearing anything on a bike. But then I had a long-skirt-induced tumble and realised that sometimes, practicality has to come first. So whether you choose to wear lycra, jeans, or even your birthday suit, make sure you prioritise safety overlooking glam. I recommend investing in a pair of waterproof trousers for winter months, a high vis vest (£5 from Halfords) and some anti-chafing cream for longer rides. 

… but dress for the weather! 

This needs no explaining. Keep an eye on the forecast and always be prepared to add or remove layers. Sunglasses will keep bugs out of your eyes as well as the sun, and don’t forget to pack gloves for colder days. 

Think before you act 

As a cyclist in the UK, you have a legal right to filter through busy traffic and Cyclescheme offer some solid advice on how to do so safely. That doesn’t mean you have to though. Consider the drivers’ perspective; not whether the driver *should* be using their mirrors, but whether the driver *will* be using their mirrors. Then ask, “how much time am I really going to save and how much danger will this put me in?” You always have the option to get off your bike and walk. 

Always expect the unexpected 

Having cycled to work in Buxton, York, London and now in Canterbury, I’ve been amazed at the differences in cycling experience across them all. One thing that has struck me though, is that it’s not just cars you need to pay close attention to, but pedestrians and other cyclists. In York I learned to cycle in the middle of the road to avoid having tourists step out right in front of me, and on my commute from Ealing to South Kensington, learned to give other cyclists a wide berth for fear that they would send me flying into the canal. 

Follow the highway code, signal your intent and be courteous on the roads – but always expect everyone else to do the opposite! 

Protect your bike (and yourself!) 

You wouldn’t leave your phone, wallet or handbag unattended, so don’t think you can do the same with your bike. And from my experience, this goes not just for your bike frame, but the accessories that come with it. Consider getting bike lights which you can take with you when you leave your bike. Invest in a D-lock with a key (I’ve had combination locks jam up in the past), plus consider carrying around an additional lock for situations where adequate cycle parking isn’t guaranteed. 

Take advantage of the Cycle to Work scheme 

If you’re thinking about buying a new bike, take advantage of the Cycle to Work scheme which operates as a ‘salary sacrifice’ employee benefit, reducing the Income Tax and National Insurance you pay and saving you 25-39% on the cost of a new bike. And if you’re not sure if cycling is really for you, consider trialling it with The Cycle Hub’s affordable termly bike hire. 

Learn to give your bike some TLC 

The first time I participated in Cycle to Work Day,  I actually lived 5 minutes down the road from the office but was so keen to get involved, I cycled to meet my colleagues in the nearest town – only for them to point out that I had a flat tyre when I arrived! That day I learned how to change an inner tube, a skill that unfortunately, I’ve had to put to use many times since.  

As well as learning how to check the health of your tyres, brakes and chain, make sure your seat is at a height where you can touch the ground on tiptoes and your bike tyres are pumped to the recommended level (the PSI number can be found on your tyre). This will make such a difference to your efficiency and help you speed up Elliot hill! 

Most importantly, have fun! 

Is marketing the enemy of sustainability?

For National Marketing Day (11 January), Emily Collins, Sustainability Champion and External Relations and Events Co-ordinator in Research and Innovation Services, shares her thoughts on why this doesn’t need to be the case.

When I was young, I always thought that marketing was about selling people too much of what they don’t want or need. Even now, having started a Marketing Manager apprenticeship with Cambridge Marketing College, my inner morality compass has been squirming at the conflict between this traditional view of marketing and my desire to live more sustainably.

Over time, however, I’ve come to realise that good marketing should, as defined by my College, ‘identify and satisfy customer needs and building systems around this principle’. With 65% of consumers wanting to buy purpose-driven brands that advocate sustainability (Harvard Business Review, 2019), a customer-focussed approach creates opportunities for companies to boost sustainable activity, both in terms of how they deliver services and products to customers, and influence people’s purchasing behaviour.

Take smol, for example, a business which provides ‘planet-friendly’ cleaning products. I’d never even considered switching from traditional laundry tablets until ads popped up on Facebook offering me a free trial of their plastic-free version. Tell me, who doesn’t need laundry tablets? So I ordered a pack and two years later, I’m still receiving them in the post every month, content that I’m not polluting the planet nor likely to run out of laundry tablets again.

smol’s success hasn’t gone unnoticed; Ariel have recently followed suit by developing their own sustainable ECOCLIC box. I think it’s safe to assume that Ariel’s marketing teams will be carefully analysing how many people purchase this product. If successful, it will give them fuel to influence internal decision-making in favour of widening their sustainable packaging range – putting the power with the consumer!

Despite sustainable products becoming more widespread in response to customer and legislative demands, you only need to look around to realise that they aren’t always at the top of our to-buy list. In fact, whilst 65% of consumers want to buy purpose-driven brands that advocate sustainability, just 26% of consumers actually do (Harvard Business Review, 2019). The reasons for this are numerous, but by gathering and analysing data on customer behaviour, marketers can better understand this ‘intention-action gap’ and identify the most effective ways to close it.

Of course, this needs to be achieved without falling into the ‘greenwashing’ trap – i.e. making people believe your company is doing more to protect the environment than it actually is. In 2021, the European Commission published a report suggesting that 42% of green online claims are exaggerated, false or deceptive. Large and small companies have fallen foul of this trend in the hopes of capturing the interest of eco-conscious consumers with their marketing campaigns – only to be called out and lose customer loyalty and trust in the process.

One reason organisations can get away with this is a lack of climate literacy globally. In a study of German, French, Italian, UK, and U.S citizens, only 14.2% of respondents proved to be truly climate literate. Yet it’s been shown that 94% of consumers are more likely to be loyal to a brand that’s completely transparent, so it is in marketers’ interests to use their position of influence to educate consumers (and internal staff) on the right terminology so that consumers can understand the evidence and credentials for themselves. That is, of course, if their sustainability strategy is anything to shout about!

An example of marketing packaging which promotes climate literacy: a tag from a REGATTA product which explains what their product certifications mean.

Marketing also provides an opportunity for companies to change our traditional view of consumption. We’re already seeing examples of this, from the Vinted ad campaigns for sustainable fashion app, to Octopus Energy’s Saving Sessions, which reward customers for using less power. The same data, creativity and tools used by marketers to drive consumption could prove vital to changing customer and shareholder perceptions of value and help us on our way to adopting a circular economy.

If you’d like to learn more about marketing and how it is being used to inform and drive sustainable action, I recommend you listen to the “Can Marketing Save the Planet?” podcast, founded by Michelle Carvill and Gemma Butler, which hosts guests from a range of industries to discuss the successes, opportunities and challenges faced by the marketing industry. It provides an insight into an industry which is still learning how to be good – and in which I believe being good at your job shouldn’t always mean encouraging people to consume more.

Celebrating the people who make Sustainability happen – a year of FutureProof

On June 1st we held a celebration BBQ at the Kent Community Oasis Garden in celebration of our staff Sustainability Champions Network and sustainability volunteers that are making sustainability happen across the University as part of the FutureProof project.

The June 1st Celebration

The BBQ was an opportunity to say thank you to everyone for their continued engagement in sustainability projects in what has been a year of having to adapt to a new normal. FutureProof relies on the continued commitment of our staff volunteers who are delivering sustainability projects within their teams and departments.

We had some continuing projects from previous years including the annual lecture on Computing and Climate Change; KBS’ Stage 2 Market Research Project; Anthropology and Conservation’s Sustainability Working Groups including the annual BioBlitz; embedding sustainability into the Global Officers Programme; and the Medway Green Spaces Project which saw new accessible pathways, beds and green gym equipment installed.

New features at the Medway campus.

We held three formal online workshops for champions this academic year. In autumn term we marked COP26 with a special addition to our SDG and a Cup of Tea series: The Road to Net Zero: The Role of Staff. In Spring Term we welcomed our new champions into FutureProof with a two part guide to the project and a focus on the six Sustainable Development Goals that feature in our new Sustainability Strategy.

Workshops of 2021/2022.

We also had new projects and some exciting collaborations:

  • Our first external champion, Debi Adams, who runs the Kent Community Oasis Garden (a partnership project between the University and East Kent Mind) is collaborating with Silvio Caputo, our KSAP champion on a Horizon Research Proposal looking at the delivery of ecotherapy in our garden
  • New champion Lori Fisher from Biosciences will be collaborating with champions from across catering on delivering Love Food Hate Waste engagement materials
  • New champion Margarita Prieto-Acosta has been on a mission to reduce waste and ensure the proper segregation of waste at Kent Law School during office moves
  • Champions from the Division of Human and Social Sciences Operations; Knowledge Exchange and Innovation; and Internationalisation have been collaborating on a Sustainable Events guide to support staff in making easy sustainable decisions when planning and delivering events across campus. The website for this will be launching soon
  • Champions from College and Community Life have been collaborating with the Kent Community Oasis Garden and Landscape and Grounds Champions Chris Wright to deliver Plant a Seed sessions, mindfulness session and bushcraft workshops
CCL activities.

And finally, our monthly newsletter was relaunched featuring campus sustainability updates; positive national and international news; Champion book reviews and blogs; and the much loved sustainability wordsearch.

It has been a difficult year as we navigate living with covid; adapt to hybrid working; and seek to build back the sustainability momentum we had pre-pandemic. However, it has been wonderful to get FutureProof going again and see staff reengage and build upon their projects or start new ventures despite a challenging backdrop.

A massive thank you to everyone that has been involved from the Sustainability Team. We could not do it without you!

It’s finally happened – my commute is actually cheaper on public transport than by car!

Andrew Briggs, Fire Safety Manager & Environment Adviser at the University of Kent, writes about the benefits of a commute via public transport.

Buses at the Keynes bus stop, with daffodils in the foreground.

I live near Dover. Today the fuel cost for using my car (a very economical one) calculates to a sobering £6.25. That includes a couple of extra miles to avoid clogging up the centre of Canterbury in the afternoon rush hour. The Stagecoach Dayrider ticket is £7.30 but they have a great deal on their app for 10 flexible tickets, bringing the bus fare down to £4.97. And that figure for using my car doesn’t include other mileage-dependent costs like servicing, tyres, extra depreciation and those unpredictable repair bills from time to time.

I’ve been waiting for better deals on public transport for many years, and sometimes pushed our Sustainability and Transport teams on this, but now the incentive is there – and by a large margin! Of course this is partly due to spiralling fuel costs recently, and bus fares are likely to go up too, but I doubt the cost comparison will reverse itself.

And as well as the obvious big-picture win for sustainability, there are other benefits. I’ll admit that a lengthy period without a car recently and having to use the bus has opened my eyes. Sure, my journey takes an extra 25 minutes at each end of the day, but I haven’t missed them. On the contrary – without the constantly attentive and at times wearing task of driving through traffic, I’ve found the bus ride a great space in which to relax, where my mind can idle and decompress. Or conversely, sometimes it’s been a welcome ‘time out’ for more expansive thinking about work or other issues, which I’ve found really helpful. Whatever’s needed on a given day. I’ve found it an unexpected and significant boost to my wellbeing.

So – what’s not to like? I can still use my car occasionally for work in future, but only if I really need to – why throw money away? I’d urge anyone to try switching too!

Kent People: Landscape and Sustainability teams

By Alice Allwright

Ahead of National Gardening Week 2021 (26 April-2 May 2021) we talk to Chris Wright, the University’s Landscape and Grounds Supervisor, and Emily Mason, Sustainability Coordinator.

 

Tell us about your roles and a typical day?  

Chris: I coordinate maintenance of the University’s natural spaces – everything from grass-cutting, bed and shrub maintenance, to woodland and pond management and looking after memorial trees and benches. I also oversee management of our sports facilities, working with staff and students on projects that use our green spaces.

A typical day starts with briefing my ten-person team on what needs doing across our 300-acre Canterbury campus. My responsibilities include overseeing planning for future works and developing our new Landscape and Biodiversity Strategy. We work alongside the sustainability team to ensure our management plans align with biodiversity enhancement and support natural space for wildlife as well as people.

Emily: I support sustainability projects across our campuses and provide expertise on specific sustainability topics like biodiversity management and behaviour change solutions. One of my projects is the Kent Community Oasis Garden, which I oversee in partnership with East Kent Mind.

Because my role is so varied, I don’t have a typical day, but I often work with our Sustainability Champions, who embed sustainability into their work. Both Chris and I recognise how lucky Kent is to have beautiful campuses for staff and students to enjoy.

Who else is involved in looking after our green campus?

There are many volunteers and sub-contractors who help look after our campus.

Subcontractors support our woodland management by carrying out coppicing rotations on our behalf. Students and staff help with litter picking, biodiversity monitoring, supporting our Hedgehog Friendly Campus project and using the green spaces for educational purposes. Student societies provide feedback and ideas of how we can improve the site alongside the Staff Sustainability Champions network.

We also work with Grounds teams from other universities sharing best practice on sustainable management techniques.

What can you tell us about the Kent Community Oasis Garden (KentCOG)?

KentCOG is a partnership community garden run by East Kent Mind and the University. It recognises the important role outdoor spaces play in supporting good mental health. KentCOG provides a space for students, staff and the community to learn about growing sustainable food in a calming outdoors environment. It runs practical and digital workshops on ecotherapy, dealing with low mood and anxiety.

The partnership ensures continuity throughout the year with community members keeping the garden going when students aren’t on site.

How has the pandemic affected your work?

All Landscape and Grounds staff were stood down during the first lockdown to reduce numbers on campus. This coincided with the start of the growing season, so when we returned we prioritised restoration of central areas.

During lockdown 2, we were partially furloughed again, meaning our usual winter management didn’t happen, but we’ve planned our Winter 2021 programme to catch up by the end of year. Our contractors were able to continue coppicing, so our woodland and tree management plans are still on track.

It’s been hard, but the team have coped very well. We hope people have come to value outdoor spaces even more during the pandemic and will enjoy the campuses’ beautiful landscape when they return.

KentCOG has been closed for most of the pandemic. However, volunteers are now working to restore the site, so we can reopen for events this summer and, hopefully, permanently in September. We have run digital sessions in lieu of practical gardening and will be shortly launching a series of wellbeing workshops for students during the exam term.

As more of us start returning to campus, what can we expect to see?

We’re keen to emphasise the use of outdoor spaces as safe places for staff and students.

We’re collaborating with Kent Sport in restoring the nature trail at Canterbury, which they’ve publicised alongside their marked-out running routes. We’ve also recently installed a new walking trail from the Canterbury campus to the KentCOG following the 17 Sustainable Development Goals, and are developing walking tours led by staff from Landscape and Grounds and the Sustainability Team.

Areas on campus have been marked to be developed as wildflower meadows over the next year. We’ve also commissioned the building of new hibernaculas, providing shelter for important pollinators and other insects. We’ve planted bulbs across 1,000 sq m so people can enjoy seeing new plants popping up over the seasons. Alliums are due next!

We are also hoping to work with the University of Greenwich to enhance green spaces at Medway and create a walking route linking both ends of the campus

How can staff help look after our campus green spaces and the KentCOG?

Staff are invited to complete our consultation on the Landscape and Biodiversity of our campuses – we’re keen to have lots of ideas for our new Landscape and Biodiversity strategy.

Volunteers are welcome at our open sessions at KentCOG. We’ll let you know as soon as we re-open – in the meantime, you can join our mailing list by emailing kentcog@kent.ac.uk.

You can also find out more about what we do and get in touch via our social media accounts:

Sustainability Instagram/Twitter

Landscape and Grounds Instagram/Twitter

This is a repurposed version of a blog post and may differ from the original. View the original blog post.

Inspired by nature

Guest blog by Rebecca Smith, Sustainability Champions for Kent Business School.

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Understanding the potential for nature to inspire ideas was the topic of the first Business Start-Up Journey Ideas Hack bootcamp.

Using the Canterbury campus as a living lab, students went into the ancient woodland of Brotherhood Wood, near to the Sibson building, to explore how nature can inspire solutions to problems in the human world, using this problem solving as the basis for starting to develop business ideas.

The bootcamp began with an overview from the University’s Sustainability Coordinator, Emily Mason, on the biodiversity crisis facing the planet. She explained how careful management of the University’s natural capital was trying to counter it. Then, using the woods as their inspiration, students were set the task of developing an idea which would either tackle the issue of biodiversity or of improving mental health.

Ideas included a woodland adoption programme and classrooms based in the woods to promote a closer connection to nature.

In the afternoon, students took part in a further interactive workshop in the Sibson building, generating ideas based on understanding of the United Nations Sustainable Development Goals and looking at the subject of biomimicry. Biomimicry uses the solutions which animals, plants, and microbes have found to help solve problems in the human world.

They were led through a rapid idea generation session by the ASPIRE’s Innovator in Residence, Jo Pullen, and ASPIRE Project Officer, Rebecca Smith.

The bootcamp on Saturday 24 October followed a successful launch event with a keynote speech by entrepreneur, Mick Jackson, who founded of the multi-million pound global company, Wildhearts. Mick talked about the purpose of ‘business for good’ and the importance of finding your ‘why’.

The Business Start-Up Journey programme is a mix of interactive workshops, mainly online in Teams, real life bootcamps and one-to-one support. Students are guided through the process of starting a business, from finding, developing and testing an idea to creating financial and marketing plans and pitching for investment. The programme, which is philanthropically supported, ends with a pitching competition where student entrepreneurs can win £1000 to help start their business.

Maximising our green space at Medway

The Medway campus has a patch of green space that is underused and not particularly relaxing to spend time in (it is next to a busy road). However, the Medway sustainability group
made up predominantly of champions from Student Services know it has great potential to be developed into a space that could provide an alternative to an otherwise urban environment.

We aim to maximise the limited green space at the Medway campus by creating a quiet space for reflection that can be utilised by students, staff and the wellbeing team. As a group we have come up with a series of ideas and designs that utilise the campus’ small patch of woodland as a focal point for a wellbeing and art trail, incorporating music and natural sounds to break up the noise from the road. This will provide a unique space for alternative outdoor therapy for students accessing the University’s mental health services, and a space for all campus users to get away from it all.


We are now at the stage where we want to turn our ideas into a reality and are looking for students and staff to join our group to help us create a space that we can all benefit from.
We are looking for people who will bring new ideas into the group, are resourceful and are happy to volunteer their time on the site. At the moment we are on a break due to the Covid 19 pandemic, however if you would like to join the Medway Sustainability Group please email sustainability@kent.ac.uk and we will add you to our mailing list.