The Aspinall Foundation (the charitable arm of Howletts and Port Lympne wildlife parks) is offering a 2-week unpaid work experience placement.
This is a great opportunity for anyone interested in the NGO and/or wildlife/climate change sectors. This will not only look great on your CV but it may lead to other opportunities for the right candidate.
The role will be based at Port Lympne Wildlife Park (near Hythe) but remote/virtual working could potentially be an option. Applications (CV/covering letter) can be sent directly to Sam Campbell, Individual Giving Manager (email@example.com)
The role is intended to be completed during the summer, but no specific dates have been determined as yet.
The Aspinall Foundation- Research into charitable giving trends
The Aspinall Foundation is an animal conservation charity, with project areas in Africa and Asia. Our aim is to protect endangered species and return captive animals back to the wild, often from our sister organisations, Howletts and Port Lympne Park.
Our income is derived predominantly from regular givers (traditional monthly direct debit) adoptions, corporate and major donors.The average age of our audience is 68 and around 90% are female. Our aim is to diversify our income and find ways to engage with new audiences.
Our annual income is in the £1-2 million region.
Across the charity sector many areas of fundraising are stagnant, and some will likely decline due to the cost-of-living crisis. Despite this, some charities have shown strong growth year on year, including in the conservation sector. Our aim is to research charities of a similar size (£1-5 million income) and/or in a similar field (conservation, environment, wildlife) to analyse what they are doing to generate income.
Themes we would wish to explore are:
- Which giving channels and products they use and promote
- Where they promote them
- How they promote these channels (including facebook ad library research) in terms of content used, language used etc
- If they do, how these charities push the sustainability message and how they attempt to monetise this
These lines could be anything including monthly direct debit, adoptions, lottery, legacy, in memory, sponsorship, event fundraising and products linked to the climate crisis such as tree planting, carbon schemes.
Some charities such as the Donkey Sanctuary will have a simple single aim, others, such as the Wildlife trust movement will have multiple aims and multiple different products to suit different audiences.
Our hope is then to look at future products or income streams that can align with the Aspinall Foundations existing work and help to increase and diversify our income in the coming years
The Aspinall foundation website
Donor Pulse insights into giving spring 2022