Eating, Building, Moving: 3 Industries That Could Hold The Key To A More Sustainable Future

This is a guest blog from James Hale, a graduate of the University of Kent. Having studied English and American Literature, James now works as a freelance writer, penning his thoughts on anything and everything of interest. He’s passionate about sustainability, and loves helping to spread the word about how we can all factor it into our day to day lives.

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It’s not uncommon to see concerns about sustainability appearing in the news. While unfortunately it’s not always to decry a positive update, it’s certainly a good thing that this vital issue is so prominent in the public eye. One recent story, however, caught my eye – the news that some of the world’s most prominent investors have called on the largest fast food companies in the world to act urgently on the climate and water risks in their supply chains.

This got me thinking a bit. Of course this is a step in the right direction, but one statistic jumped out at me: “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.” This makes perfect sense with the sheer scale of animal farming in mind. But which other industries are the most harmful to our natural world? And where are the most significant opportunities for change and improvement?

After a little bit of digging, a few stats emerged that I found fairly surprising. Particularly the fact that 71% of all man-made emissions since the dawn of the industrial age have come from just 100 companies. We’re constantly reminded of the things we can do to improve our carbon footprint – recycling, bringing our own bags when we shop, turning the lights off. But it’s clear that while we all have a part to play, the largest responsibility falls on industry. But which industries?

With this in mind, and following on from some of the other posts I’ve written for the sustainability blog, I thought it would be good to take a look at a few of the industries that have – or could have – the biggest impact on the environment, and in particular, those with the potential to have the most positive effects if appropriate steps are taken.

How to define environmental impact

But first, a quick note. It’s very easy to band about phrases such as ‘environmental impact’ without much clarity on what they actually mean. With the risk of being reductive in this sense, I think it’s important to establish how we actually define how ‘environmentally friendly an industry is.

A simple approach can be to simply look at the cumulative estimated emissions (in the form of various greenhouses gasses such as Co2, methane or nitrous oxide) that a given industry is responsible for. But while this is a vital statistic, focusing solely on this one aspect of sustainability arguably isn’t the best way to paint a wider picture.

Instead, for the purposes of this article, I’ve decided to take a slightly broader approach, and consider the far-reaching and hypothetical impacts an industry can have. This includes things like the role an industry has on consumer behaviour, the potential it has to change the way we act and live, and various ways different supply chains can impact the natural world. Basically, we’re talking big picture, and I’m not trying to make any definitive claims!

1: Agriculture/Food production

It makes sense to start with the industry that triggered this train of thought. Food production is one of the building blocks of our civilisation, and it’s hard to underestimate its scale and potential impact. The agriculture industry is so vast, and involves so many different stages and sub-industries, that it clearly takes responsibility for a huge majority of our global carbon footprint.

How does agriculture affect the environment?

This is hard to summarise succinctly and with any true degree of accuracy, but simply by considering the vast number of elements involved in the agriculture industrial supply chain, it’s easy to see just how significant its impact is. It would be foolish to attempt to list all of these, but instead let’s look at a few diverse elements:

Deforestation

In order to farm, land is required. And in order to make more land available, those pesky forests that produce oxygen and provide a self-sustaining biodiverse ecosystem need to go. According to British environmentalist Norman Myers, 5% of deforestation is due to cattle ranching, 19% due to over-heavy logging, 22% due to the growing sector of palm oil plantations, and 54% due to slash-and-burn farming (burning large areas to create a layer of ash, resulting in nutrient-rich soil.)

Food packaging

Single-use disposable plastics for packaging food are a hot topic at the moment, and the absurdity of the amount of plastic we use in food packaging (think mushrooms wrapped in clingfilm in a plastic holder wrapped in clingfilm) is hard to deny. It’s easy to forget that this is a part of the food production industry, but with food products representing a huge amount of our regular purchases, this is a vital consideration.

Pollutants

 

When producing food, all kinds of pollutants are used in the process. From pesticides and herbicides used to ensure quality, to emissions from farming equipment and machinery, and even the pollution of surface and groundwaters from waste, the agriculture industry contributes a staggering number of pollutants to the environment en masse every year.

How could agriculture make a difference?

Far be it for me to suggest how to fix the agriculture industry, but it’s worth noting that on the whole, if broad and far-reaching improvements were made to the way we farm and distribute food produce, the impact on the globe could be massive. If we’re going to meet the goals of the Paris Climate Agreement, big changes are needed in farming.

Fundamentally, a global shift towards agreed upon low-carbon guidelines and plans would be an important first step. Agreements between suppliers on clear policies that take steps to reduce freshwater impacts and reduce greenhouse gas emissions would be vital. Similarly, while industries such as the automotive industry have taken steps towards quantitative accountability, it’s crucial that global quantifiable agriculture targets are agreed upon, set, and regularly reported on. Put simply, we need a clear, numbers-driven plan to reduce the harm farming is doing to the environment.

The widespread adoption of sustainable practices including water management, healthy soil maintenance, pollution reduction and biodiversity promotion will be essential – and these will need to be established in clear guidelines and targets for farmers and producers to meet. If we can achieve this, the potential positive impact – or at least the reduction of the current scale of damage – is hard to understate.

2: Construction and Building Design

However well (or poorly) we treat the environment as a society, we still have to live in it. As humans have evolved, we’ve increased our proficiency in design and construction to such an extent that architecture has become one of the most significant industries in terms of our impact of the natural world.

I wrote an entire piece about this on the sustainability blog a little while ago, but seeing as we’re discussing industries with the biggest role to play here, I would be remiss not to include it again. I’ll provide a slightly condensed analysis this time though!

How does architecture affect the environment?

Put simply, the buildings we construct and reside in have a huge effect on how sustainably we live as a society. The supply chain involved in architecture is vast, but generally the impact of building design comes down to two things: construction, and the way we use buildings in the long term.

Construction

The construction industry alone is responsible for a huge amount of environmental damage, which can be attributed to a few different key areas. These include waste (60 million tonnes of materials are disposed of every year without ever being used, due to damage or inaccurate ordering), the emissions from large-scale and long-distance transportation of materials and machinery, and on-site emissions, identified as one of the main causes of CO2 pollution in the UK (with up to 40% of carbon emissions attributable to construction).

Building use

It’s not just the way we construct buildings that has a profound and measurable effect on the environment – it’s the way we use those buildings too. Once construction is complete, a structure’s environmental impact doesn’t go away, it changes. The parameters are different, but the effects are just as significant.

The way a building provides heating, water, ventilation, and energy all play a part in its overall sustainability. The supply of these elements, the energy efficiency of the interior spaces, and things such as the disposal of wastewater need to be considered, and can have both negative and positive effects.

How can building design and construction make a difference?

When thinking about this, it’s important to get to grips with the term ‘sustainable’, as this is really key. Architecture and construction aren’t ever going to have zero impact on the environment, and yet they’re a necessary part of our societal development – so the specifics of sustainable development, that is development which doesn’t involve the irreparable destruction of resources, is crucial.

Sustainable construction practices are already in place which can help us to achieve this goal. This predominantly involves the use of things like nontoxic materials, and renewable resources (such as harvested wood and glass) in the actual building process.

On top of this, it’s worth noting that the way architects approach the design of a building could also have a significant long-term benefit to the overall sustainability of our future. Simple amendments such as the inclusion of effective daylighting through use of something like a glass rooflight, or the inclusion of effective ventilation and natural heating can make a huge difference.

This could have a massive impact on our natural world as we continue to expand our man made influence upon it; rather than reducing both space for natural ecologies to thrive and the amount of resources available to build, sustainable construction and design could ensure that we maintain the resources that are available as we provide efficient and sustainable new living and working spaces for our expanding population – all the while reducing the long-term environmental impact our buildings have.

3: Energy Industry & Fossil Fuel Producers

For many people, regardless of how aware they are of the overarching issues affecting our environment, the energy industry often springs to minds as one of – if not the – prime culprit when it comes to emissions. This opinion is hardly unfounded. In 2017, the ‘Carbon Majors Report’ from the CDP determined that “…a relatively small set of fossil fuel producers may hold the key to systemic change on carbon emissions.”

The impact of those producing energy from fossil fuels is undeniably crucial. Reports such as the one cited above are illuminating, because they hone in specifically on the emissions of energy producers rather than simply analysing emissions on a national scale. And the data is telling.

How does the energy industry affect the environment?

In a very simple sense, the way the energy industry impacts the environment is fairly straightforward regardless of the specific energy source in question. When fossil fuels in any form are burned for energy, they create an abundance of harmful greenhouse gases that are emitted and dispersed into the atmosphere, which over time accumulate and cause an array of problems for the planet. (I know this is GCSE level science but that’s the gist of it!)

Large-scale emissions

These emissions are some of the most significant influencing factors in climate change, and the energy industry is responsible for a terrifying proportion of them. While other industries impact the Earth and sustainability in a variety of ways, the large scale emissions of harmful gases from the burning of fossil fuels have a direct impact on the natural state of our climate.

Since the Industrial Revolution, atmospheric carbon dioxide (CO2) concentration has increased by about 40% to above 400 parts per million, and current CO2 levels are 100 ppm higher than at any time in the last million years (possibly even more than any time in the last 25 million years.)

This increase of 100 ppm over 120 years is something that normally takes 5,000 to 20,000 years, and is directly correlated with and attributable to the increase in burning of fossil fuels. As we continue to do so, we effectively wrap the world in a gaseous heat blanket, and the effects of this are causing chaos to our climate.

Coal (yes, we’re still burning it)

While the coal industry’s demise in the UK might make it easy to assume this is no longer a significant problem for the wider world, coal is still burned on a massive scale and remains one of the primary contributors to greenhouse gas emissions worldwide. Coal-fired power plants are the main contributor of Co2 into the atmosphere,

What’s particularly surprising is the extent to which this is true. With so many more ways of generating power sustainably, and so many more providers of green energy, I was shocked to discover that between 1988 and 2015, a staggering 14.32% of ALL global greenhouse gas emissions originated from a single company: China Coal.

How can the energy industry make a difference?

The statistics acknowledged above are indicative of the sheer scale of the problem presented by the energy industry, and it’s clear that even a small but industry-wide modification would have a drastic and far-reaching positive impact.

When it comes to tackling emissions (which currently present the most significant threat) there are three fundamental approaches – plants that use fossil fuels need to either: 1. Remove the hazardous, pollutant-causing materials before they are burned 2. Find ways to contain and eliminate the pollutant after it has been created 3. Find methods and processes using the same materials that eliminate (or drastically reduce) the pollutants usually formed.

Fortunately, there are already technologies emerging which allow energy producers to do this. The collection of gases in other liquids or on solid materials that can then be destroyed safely, and other more complex techniques such as electrostatic precipitators or cyclones are also possible.

Of course the technology may already exist, but the challenge will be implementation. It’s clear that the energy industry has the potential to make a huge contribution to the reduction of global emissions. But this will either require the widespread and universal abandonment of fossil fuel-based energy production in favour of the adoption of sustainable energy production, or a large-scale investment (potentially involving a legal impetus from governments or other ruling bodies) in reducing the emissions of long-standing industries.

Conclusion

I’m certainly not trying to suggest I have all the answers when it comes to this vast, and vital topic. This is such a multi-faceted, complex issue that it really isn’t as simple as saying ‘if we do X, then everything will be fine’. What I think is important, however, is acknowledging how vital a role industry has to play, and coming to terms with both precisely which industries have the largest impact, and how they could potentially hold the key to a sustainable future.

We all know about the impact we can have individually, and there’s no denying how important this is, but when you break down the numbers it seems clear that for us to truly make a global difference as a species, we’re going to need to rip up the rulebook for industries everywhere – and whether it’s in the food we eat, the buildings in which we live and work, or the way we power our increasingly digital lives, we need to be bold in redefining how we operate as a society.

Printing the world to rights: how print firms are approaching sustainability in Kent and the UK

This is a guest blog from James Hale, a graduate of the University of Kent. Having studied English and American Literature, James now works as a freelance writer, penning his thoughts on anything and everything of interest. He’s passionate about sustainability, and loves helping to spread the word about how we can all factor it into our day to day lives.

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Print is everywhere; it is so ubiquitous that we rarely notice it. When we think about printing, we tend to imagine newspapers, books, magazines, leaflets and cards, but how often do we stop to consider the impact large format print has on the environment?

Large format printing – the process by which the enormous billboards and banners of our modern world are realised – is everywhere, a major industry that populates our bus stops, shopping centres, train stations and more with vast advertising images.

We live in an ever-more eco-conscious world, and while we may rarely think about this type of printing or the impact it might have, print companies are working to make sure they can deliver their products in a way that is kinder to the environment around us.

Getting interested

For printing companies, however, finding ingenious ways to offer ecologically sensitive products is only half of the story. The Image Reports Widthwise Report published in June this year reveals that seven out of ten British print service firms have never once been asked by their clients about their eco-friendly credentials, despite the fact that a recent global census conducted by Fespa reported that 76% of printing companies worldwide said that their customers were keenly interested in environmental issues.

What’s especially notable is that these businesses felt it prudent to plan their strategies with that environmental interest in mind. Whether the UK is really lagging behind the rest of the world in its awareness of the ecological impact of large format printing, or whether this might be just a statistical anomaly, the point remains that there is a fundamental problem still facing the industry: how should they sell a service to clients who aren’t asking for it?

Communication, communication, communication

It’s an issue that some businesses have put a great deal of thought into. The Verdigris Project is an industry campaign that aims to raise awareness of environmental concerns and initiatives in the printing trade, and is sponsored by a number of industry giants, including HP, Kodak, Agfa and Fespa (a global collection of national associations for professional printers). It’s also hoped that printing companies will seek their own ways to inform clients about the environmental impact of their projects, and to confidently offer them greener alternatives.

Substrate procurement

The UK reportedly uses 12.5 million tonnes of paper every single year, and any environmentally-minded printing firm should be concerned about using recycled and sustainable paper wherever possible, and this means they need robust procedures for obtaining recycled paper.

Modern recycling techniques mean that large format paper made from recovered fibre can be just as good a printing substrate as ‘virgin pulp’. As a result some companies have opted to commit to procurement policies that insist on recycling-based solutions.

Other substrates

Of course, when we get into the realm of specifically large format printing, the substrate in question may not be paper-based at all. Many large banners and signs are printed on vinyl and other plastics, not to mention the many other materials of varying environmental friendliness.

If a large format printing firm wants to lessen the potential negative impact of their work on the environment, finding alternative substrates that don’t involve plastic would be an excellent place to start; much has been said lately about the growing unpopularity of plastic following David Attenborough’s BBC show Blue Planet II and the discovery of a plastic bag 35,000 feet down inside the Mariana Trench, the deepest known part of the world’s oceans.

Some firms, such as Kent-based industry leader PressOn, have adopted new and innovative print solutions to alleviate the problem. PressOn were an early adopter of products known as Tension Fabric Systems, which involve a printed sheet of fabric suspended across an aluminium frame, creating a large printed piece that is ideal for interior environments such as offices, malls and shops.

The metal frames are endlessly reusable for other printed designs, and the fabric that serves as the substrate completely removes the need for plastic. Nigel Webster, PressOn’s managing director, explains:

“Although popular in the States for a few years, we first started using tension fabric frame systems in the UK two years ago for one of our largest US based retail clients. PressOn always strive to promote this more environmentally friendly system to our clients, and it’s reassuring to see that the demand for this type of system has grown dramatically.

Brands in the retail sector traditionally use a lot of self-adhesive vinyl on their graphics inside the store and the shop windows, with regularly changing campaigns and offers to promote. By switching to the fabric frame system and installing aluminium frames in stores, we can print graphics directly onto more sustainable polyester fabrics using latex inks. These systems mean we don’t need to print, install and then remove and dispose of vinyl graphics.

The demand for eco-friendly print solutions has now extended to other sectors, too. They’re popular in corporate branded office environments (we’ve recently completed a project for Sky to use these systems in their offices), hotels, restaurants, bars and even to event and exhibition graphics too. Along with tension systems, other options for non-pvc products include paper wallcoverings from sustainable sources and also self-adhesive polyester fabrics as well. It’s great news for the environment and the print industry.”

Choosing the right inks

It could be said that the use of plastic and the wastefulness of large quantities of paper are more obvious problems than the ink used to create the printed designs — particularly as some varieties, such as petroleum and solvent-based inks, can be a source of gases that are harmful to the environment. Fortunately, there are several more ecologically friendly alternatives.

Eco-inks – made from vegetable oils or soya beans from sustainable farming environments – are becoming more widely available, while some printers are turning to UV-curable (UVC) inks. The liquid in UVC inks is aqueous-based; after printing, the ink is dried (or ‘cured’) via exposure to strong ultraviolet light. Significantly, however, these types of ink aren’t typically used by the large format industry, and are usually preferred by businesses producing packaging.

When it comes to large format printing, the best option usually lies in latex-based inks, which also don’t emit any unpleasant chemicals or odours, and have the added advantage of drying almost instantaneously after printing.

The environmental issues with some inks don’t end there, however. In order for paper and cardboard to be properly recycled into a clean pulp that can be reused as new paper, it must first be subjected to a process of de-inking to remove anything that may have been printed on it previously. Water-based, hydrophilic inks can be resistant to the alkaline floatation de-inking technique widely used in Europe; this is designed to separate ink from fibre and cause it to float to the surface, where it can be completely removed from the pulp.

Paper recycling is also an enormous endeavour – around 90% of Europe’s newspapers are printed on recycled paper – so finding inks that can be removed easily and efficiently is of paramount importance for eco-conscious printers.

In the end, the large format printing industry’s ability to be environmentally conscious rests as much with its customers as its service providers. The technology is there to print and recycle in a way that minimises chemicals and waste products; it only remains for those who commission billboards and large signage to be open to new techniques and approaches.

What Kent Businesses Are Doing To Reduce Their Impact On The Local Environment

Guest post: This post was contributed by Lee Sadd, a senior trainer at Kent health & safety consultant and training provider SAMS Ltd, based in Ramsgate. SAMS is a leading provider of environmental safety courses, and offers a range of classroom and online courses, business advisory services and event management solutions.

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Our environment is being placed under increasing pressure by human activity, and businesses everywhere are becoming more aware of the need to adopt sustainable and environmentally-friendly practises.

With no fewer than 116 sites considered to be of national and international importance for conservation, and with 350 miles of coastline, the county of Kent has a lot to preserve. Over the last five years alone, there has been an incredible 719% increase in the amount of renewable energy generated in the county, while 13,000 electric cars have been registered since 2016. Kent now also has around 56,000 people employed in the low carbon environmental goods and services sector.

With environmental impacts on business now thought to be costing the global economy around $4.7tn every year, businesses across Kent are investing in ways to minimise environmental impacts around the use of energy, carbon, waste, water pollution and emergency planning. The ingenuity of local businesses both large and small could have a tangible effect on the world and the local environment, both through new breakthroughs and cumulative changes.

Small and Medium-Sized Businesses

There are many steps a small or medium-sized enterprise (SMEs) might take to reduce its overall environmental impact. Easy gains include using less paper, introducing recycling bins throughout the workplace, and working with fellow green-minded businesses. These can be complemented by other impact-reducing ideas, from energy-saving LED lighting to more sustainable heating-systems.

These will not only reduce your business’ environmental impact, but also bring down costs through more efficient resource management. And while larger businesses can adopt many of the same simple strategies to reduce environmental impact, SMEs may also be eligible for a grant to reduce their carbon footprint.

Low Carbon Across the South East (LoCASE) is a programme that provides support and grants to SMEs in South East England for low carbon initiatives. Many Kent SMEs have already benefited from LoCASE grants, including Winterdale Cheesemakers – a well-established and award-winning manufacturer of Kentish Cheese.

With funding from LoCase, Winterdale introduced solar panels and invested in an electric vehicle for deliveries. The company now aims to completely operate from renewable sources, saving a remarkable 6.5 tonnes of CO2 and over £2,500 in energy spend. LoCASE has also given grants to a range of other SMEs to help reduce their energy use and environmental impact.

Low Carbon Kent, a network of businesses dedicated to reducing environmental impact both locally and globally, is another body set up with Kent SMEs in mind. One organisation that was recently able to benefit from its funding and advice is also amongst the most important historical site in Kent – Canterbury Cathedral. Part of its roof is now covered in a new solar panel system, which over its lifespan will offset 152,000 kg CO2 and save an estimated £101,567.

Big Businesses

The bigger the business, the bigger its environmental impact is likely to be – and Kent punches above its weight when it comes to contributing to the overall UK economy. Despite its relatively small population of 1.7 million, Kent produces somewhere in the region of £18bn worth of goods and services, and is home to some of the largest and most well-known companies in the UK. Kent’s businesses cover an amazingly diverse array of industry sectors, from tourism to pharmaceuticals.

Kent is also (and rightly) famous for its beer. Faversham’s Shepherd Neame Brewery, which makes favourites like Spitfire and Orchard Brew, has a history stretching back to at least 1698 – and may be even older than that. Despite its age, Shepherd Neame has been remarkably proactive in taking steps to reduce its environmental impact on the local area. 97% of the grain and hops used in the brewing process are now recycled as feed for farm animals,. In 2013 the company invested £3 million in a new Water Recovery Plant, which allows it to recycle the waste water that results from brewing and cleaning, bringing down water consumption by 40%.

By introducing a new heating system, the company was also able to generate impressive energy savings. Other players in the industry have also taken similar steps. J.D. Wetherspoons boasts many pubs in Kent, including the Royal Victoria Pavilion in Ramsgate, which may be the largest pub in Europe. Wetherspoons has also now stopped using plastic straws in its premises – a move that will have benefits for the environment in Kent, particularly around its seaside pubs and bars.

Kent is also home to the first sustainable business park in the UK – Betteshanger Park, in Deal. This £40 million park combines business, ecotourism, and research and development, providing a site for low carbon and sustainable companies involved in food security, environmental technology, life sciences (including agri-tech) and green technologies. Through its proposed Education Centre, Betteshanger Park will also provide up to around 500 traineeships in green technologies, improving the presence of environmentally-friendly businesses in Kent and the U.K. more widely.

More exciting news includes the fact that Kent is soon to be the site of the largest solar power plant in the UK. Cleve Hill solar farm will occupy the north coast of Kent and, when built, will provide up to 350 MW of generating capacity. Kent already has an impressive green energy profile, with the Thanet Offshore Windfarm – at the time of commissioning the largest wind farm in the world – producing over 7m hours of electricity since being officially commissioned in 2005. Kent may soon become the home of renewable energy, sustainable energy and eco-businesses in the U.K.

There is always more that all of us – businesses and citizens – can do to be greener. But Kent has already done plenty to trial and innovate business practises that reduce impacts on the local environment, and create a better future for us all.

Plastic straws are a scapegoat. It’s time for big companies to change

Guest post: Mark Roberts is CEO of Conscious Creatives, a group of like-minded individuals pursuing a greater purpose through our work. Saving the planet by producing branding and digital communications packages that place sustainability at their heart and deliver long term revenue.

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There will be more plastic than fish in our oceans by 2050.

That is the reality of the situation we find ourselves in after decades of plastic abuse.

Plastic straws, in particular, have hit the headlines for all the wrong reasons. Poignant footage of a straw being removed from a turtle’s nose highlights the problem in microcosm.

But of the nearly 9 million tonnes of plastic waste that hits our oceans every year, just 2,000 tonnes comes in the form of plastic straws. That’s 0.22%. So is banning straws the answer our environment is crying out for?

The demand for change

Recently there has been a wave of support for plastic-free alternatives and for the reduction of plastic use altogether. Organisations like Surfers Against Sewage are helping people turn their local communities into plastic-free zones and companies like Costa Sunglasses are turning plastic waste into sunglasses.

This awareness is fantastic and it helps consumers understand the importance of why they should pay attention to this scourge of the sea. One comment I heard recently though was “I didn’t ask for my products to come in this kind of packaging, it’s not my fault”. Infuriating as the lack of responsibility was at the time, I actually understand why the comment was made.

At a time when climate change has become more and more evident and we have documentaries like Blue Planet 2 highlighting the over-consumption of plastics it now goes beyond the consumer to governments and corporations to do their part.

The role of politics and industry

At the highest level, the United Nations and its member states are working towards the Sustainable Development Goals. These include 17 major areas of sustainability that go far beyond just plastic, seeking to eradicate hunger and social inequality as well.

The corporation part comes from the work done by the UN Global Compact, which partners with businesses all over the world to collaborate on the agendas set out by the UN. Some of the largest businesses in the world are part of this group and in theory this is a great step towards the highest authorities taking responsibility.

However, Lise Kingo, CEO and Executive Director for the UN Global Compact explained at a recent sustainable business summit that we need to be spending around 2 trillion dollars per year to meet these goals. At the moment, we are well short of that target.

To most of us, 2 trillion USD sounds like an awful lot. Here in the UK, the high street banks pull in 12 trillion GBP per year, with a shadow banking sector adding another 2 trillion GBP. It’s not that the money is not available to solve all of these problems — the reason we have not solved them is that they are simply less important than profits for the elite. If one sector from one country could save the planet, imagine what would happen if the whole world took part.

Single-use plastics: the consumer dilemma

As consumers we are stuck in two minds: either we wait for the giant companies to do something when they feel like it, or we engage our inner activist and make choices that force businesses to listen. The person who made the statement above may feel powerless, frustrated and ultimately a little guilty that their consumer habits are impacting the world in a way they don’t want. But there are reasons for optimism.

One example of a good fight against a giant corporation is Greenpeace’s work against Coca-Cola. With all of their various products they produce an estimated 100 billion throwaway plastic bottles per year. They are very much at the centre of this problem.

Coca-Cola, however, have done what many corporations have done — acknowledged the problem but offered no real solution. Coca-Cola Europe have committed to their packaging being 100% reusable or recyclable by 2025, but that’s the only hardened objective that the entire company have set forth.

If we as consumers stopped buying Coca-Cola products then it wouldn’t take long before they noticed. This is where the power of the consumer comes in. Whether we feel like it or not — and it may be very difficult to accept — we do have a choice.

Other organisations like Iceland have vowed to remove single-use plastics from their shelves, so why can’t companies like Coca-Cola follow suit?

Positive action you and I can take today

I offer then a conclusion that lies in action. No longer can we sit on the fence. We have to take a stand and ask ourselves what kind of state we wish to leave the planet in for future generations. The choices we make right now will affect billions of people, present and future.

It is not fair that the giant manufacturers are using our busy lives and desire for a good life as a way of profiteering at the cost of the planet. It’s now time to move past being angry at that fact and face the reality of what needs to be done.

I urge you to find your local zero waste store, explore what they have and ask lots of questions. By local, buy high quality and buy less. Look for the places that offer paper straws instead of plastic straws but understand that while this problem is way bigger than any individual, this is our stand for what we believe in.

If you feel inspired do not stop there. Speak to your local council, your local MPs and your local businesses to see what they are doing to tackle the problems that the environment faces. The more people that show they care, the more likely the big companies will make the changes required so that we as the consumer can have the choices we really want and the planet really needs.