For her Independent Realised Project, School of Music and Fine Art 3rd year BA (Hons) Event & Experience Design student Virginia Brennan devised and delivered an innovative and ambitious promotional event called Wonderland for the May release of the film Alice Through the Looking Glass at Costa at the Odeon Chatham Maritime, Leviathan Way.
Virginia’s event included activities for young people and families, face painting and crafts. She also had a new range of drinks designed for the event and the Costa staff dressed up in costumes. The event brought together the two businesses – Costa and the Odeon – and it was so successful, the cinema’s General Manager, Natalie Fisher, asked her to repeat the event over the Bank Holiday weekend.
Says Virginia, “We had to adapt to the high volume of cinema attendees – Bank Holiday Monday saw over 1,200 guests walk through the doors! The winners of the drawing competition at the original event collected their prizes of free cinema tickets and goodies and the fundraising activities for MIND continued throughout the week.”
The final independent 3rd year projects celebrate student work which creatively explores a broad range of formats and subjects, questioning what constitutes an event, and is an annual showcase.