Tag: theme project

A content compass is made up of a core strategy statement, and a messaging framework. Core strategy statement The core strategy statement helps us provide the … Read more

There are a lot of definitions of information architecture, but put simply it deals with how content is organised, and how to lead people to … Read more

User-focussed content: simpler, clearer, less. Visual language We aim to support our brand identity by using a simpler, lighter design aesthetic which emphasises: space, bold, high quality … Read more

So we’ve finished our discovery phase for the website redesign project. Well we thought we had finished. And so begins the alpha phase.  It’s about … Read more

It can be easy to lose focus for whom we are creating content as we get wrapped up in our day-to-day work. This is where … Read more

Our workshop was something of an experiment which helped us establish two things: 1. how a homepage might function from the perspective of Helen, our … Read more

What does the University want from its website? What is it trying to say to the world? Who are the people using the website? What … Read more

You know you need a content strategy. But what does one actually look like? There isn’t a single, simple formula, although there are some key … Read more

Content connects people. A content strategy helps make that connection stronger. It brings focus to what you want to tell people. It helps you organize … Read more

We recently finished the discovery phase of the project to update our website. The discovery phase helped us build up a much clearer idea of the … Read more