Over 100,000 plays for Medway Music Graduates!

Music Technology BSc (Hons) graduate (2015) Greg Hummell, from the School of Music and Fine Art, released his first single, Turning Tides, earlier this year – and it has already had over 100,000 listens!

Apidae press shot (2)
Greg Hummell & Drew York founders of Apidae (Photo by Piers Bailey)

Available from: http://www.apidaemusic.co.uk and featuring lyrics and haunting vocals from Drew York, who graduated from a Music Tech BSc in 2014, also from the School of Music and Fine Art, the stunning track was featured earlier in the year with a special mention in Q magazine as one of 5 songs to watch for and hear: http://www.qthemusic.com/8184/five-songs-to-hear-this-week-phantom-runners-stoneghost-toundra-apidae-hawk-eyes/

The signing with Dumont Dumont, a record label based in Stockholm, came about after Greg put Turning Tides up on SoundCloud as a demo, and it was picked up by a couple of blogs including HillyDilly and Pause Musicale, which led to discovery by Dumont Dumont, who then got in touch about working with them on a release – and Turning Tides became their label debut.

Greg performs in a number of local bands, in different roles including guitarist, drummer and vocalist, and also co-established and managed a record label for the University in the latter two years of his degree.

Founder of electronic project Apidae (the name derives from Greg’s surname, which is German for Bumblebee, and Apidae, a collective term for bees), his joint project with fellow university student Drew York first came into being in 2013, in the first year of Greg’s Music Tech degree, when he started remixing local bands to hone his skills as a producer. From there, he started writing original material and putting together a live show.

Greg, who credits his time at University as a big factor in supporting his career launch – “an incredible experience meeting so many like-minded people, and being inspired by lecturers and speakers” – also feels the local music scene has been a huge influence.

To keep in touch with further exciting developments for Apidae, follow @ApidaeUK on Twitter