Rebecca is a PhD student and Graduate Teaching Assistant at Lancaster University. Rebecca’s PhD is in collaboration with Greenpeace International and together they are interested in consumer-focused meat-reduction strategies. Specifically, Rebecca’s PhD looks at the use of smartphone-based experience sampling to investigating the efficacy of a number of factors (incl. pledging, social support and tailored information) for promoting short- and long-term meat-reduction. Rebecca is also interested in other related topics, including: the progression of veganism, vegan prejudice, animal-directed empathy and speciesism. Her methodological skills range from smartphone sampling, eye-tracking and language analysis.
Dr. Jared Piazza
Dr. Ryan Boyd
Piazza, J., Gregson, R., Kordoni, A., Pfeiler, T. M., Ruby, M. B., Ellis, D. A., Sahin, E., Reith, M. (2020, in review). Monitoring a Meat-Free Pledge with Smartphones: An Experimental Study.
Personal website: rebeccagregson.com