PhD Student

Rebecca is a PhD student and Graduate Teaching Assistant at Lancaster University. Rebecca’s PhD is in collaboration with Greenpeace International and together they are interested in consumer-focused meat-reduction strategies. Specifically, Rebecca’s PhD looks at the use of smartphone-based experience sampling to investigating the efficacy of a number of factors (incl. pledging, social support and tailored information) for promoting short- and long-term meat-reduction. Rebecca is also interested in other related topics, including: the progression of veganism, vegan prejudice, animal-directed empathy and speciesism. Her methodological skills range from smartphone sampling, eye-tracking and language analysis.

Supervisory Team:

Dr. Jared Piazza

Dr. Ryan Boyd

Publications.

Piazza, J., Gregson, R., Kordoni, A., Pfeiler, T. M., Ruby, M. B., Ellis, D. A., Sahin, E., Reith, M. (2020, in review). Monitoring a Meat-Free Pledge with Smartphones: An Experimental Study.

Email: b.gregson@lancaster.ac.uk

Personal website: rebeccagregson.com

Twitter: https://twitter.com/rebecca_gregson

LinkedIn: https://uk.linkedin.com/in/rebecca-gregson-47949a194?trk=people-guest_people_search-card