I am a Professor of Psychology with a research focus on personality and individual differences.

As regards human–animal relations, my main interest is the psychology of eating versus not eating animals. Specifically, I am in the process of developing a new line of research that aims to explore individual differences in effective vegan advocacy which I—following Leenaert’s (2017) book “How To Create A Vegan World”—understand as advocacy that is effective in getting people to reduce their meat consumption and be “as vegan as possible.”

In particular, I am interested in the question of how to frame meat-reduction messages so they overcome individual differences in the non-receptiveness to such messages. Research has shown, for example, that men are less receptive than women and that people (both men and women) reporting high levels of carnism, speciesism, social dominance orientation and right-wing authoritarianism are less receptive than those reporting low levels.

Consequently, an important research question for me is: How can we frame meat-reduction messages in a way so they can also reach people who usually are not, or less, receptive to such messages?

For a list of my previous publications, please see https://tinyurl.com/yyb826d8.