Category: content strategy

Prospective students visiting our website don’t care about our departmental structures or internal wranglings. They want information relevant to them, quickly. During the alpha phase … Read more

As a follow-on to our discovery phase, we had design workshops with three schools. Our previous design workshop, across central teams, was an experimental part … Read more

A content compass is made up of a core strategy statement, and a messaging framework. Core strategy statement The core strategy statement helps us provide the … Read more

User-focussed content: simpler, clearer, less. Visual language We aim to support our brand identity by using a simpler, lighter design aesthetic which emphasises: space, bold, high quality … Read more

So we’ve finished our discovery phase for the website redesign project. Well we thought we had finished. And so begins the alpha phase.  It’s about … Read more

You know you need a content strategy. But what does one actually look like? There isn’t a single, simple formula, although there are some key … Read more

Content connects people. A content strategy helps make that connection stronger. It brings focus to what you want to tell people. It helps you organize … Read more