‘My degree taught me how to effectively target specific audiences’

Lucie Morigeon studied MSc Marketing, graduating in 2022. She tells us how her degree helped lead her to a B2B marketing role at William Reed.

What was your dream job as a child, and what is your dream job now?

As a child, I wanted to be an artist – I have always loved drawing anything creative! I obviously haven’t changed much since then, as I think my dream job now would still be something arty but related to business, for example a corporate graphic designer or something along those lines.

Why did you choose the Kent Business School?

I chose KBS because it’s one of the most highly regarded business schools in the country with a great reputation among students and alumni. I studied both my Undergraduate and Postgraduate programmes at KBS because of how well the course was run and how supportive staff are – I didn’t want to study my masters anywhere else.

What are some of your favourite memories, achievements and experiences?

I think some of the best memories I’ve had at university is meeting so many brilliant people, particularly through my course, some of whom will be friends for life. It was amazing to be able to celebrate our successes with them at graduation.

Also working as a communications intern at within the University’s Student Services team was a rewarding experience, particularly planning and helping across various university-wide initiatives – including the plant pot giveaway on-campus in aid of University Mental Health Day in March 2022.

What have you been up to since graduating?

I took some time to relax after a very hectic four years at university. I worked in a café up until I secured my full-time job in October within the exhibitions department at William Reed, an event organiser of trade shows in the food and drink industry.

What does your role involve? What do you like about it the most, and what are the most challenging aspects?

My role is primarily focused on promoting our trade shows to exhibitors and visitors, so B2B marketing. I particularly like the design side of things, including creating digital assets for ad campaigns. The most challenging aspect is probably learning how to use the complex software to alter website layouts, but with more practice and time that should become second nature.

How do you apply the knowledge and skills you gained during your studies in your job, and what career advice would you give students and fellow alumni?

The knowledge I have gained from my degree has been invaluable – my degree taught me how to effectively target specific audiences with digital marketing strategies, which I have used in my role. As career advice, I’d say make the most of the KBS employability resources available, and don’t be afraid to network with people in the industry.

What are your future plans / aspirations?

I am planning to stay within events marketing and see where it takes me. But I think looking further into my career, I would like to have a more senior role in marketing communications, for example being head of communications for a big-name brand.

What advice would you give to current students doing your course?

I would say make the most of every opportunity given to you. If you know marketing is something you want to do in the future, then definitely reach out to people in your area of interest to network and gain an insight into the industry before applying for roles.

Lucie studied MSc Marketing at Kent Business School. Find out more about the course, here.

Leave a Reply

Your email address will not be published.