Dr Hampton, Reader and Associate Professor in Tourism Management delivered a research impact funded public lecture and workshop in Penang, Malaysia about the unique appeal of the region.
The community workshop, held last month, presented the case for how tourism had evolved in Penang over the years. He also highlighted the need for the state to attract different segments of tourists.
The public lecture also touched on the four phases of tourism in Penang – Phase One (the colonial period in the late 1950s); Phase Two (from the 1960s to the early 1970s); Phase Three (the parallel development period from the 1970s to 1980s); and Phase Four (the modern tourism period from the 1990s onwards).