Pupils Market Brands to a T at Chatham Grammar Enterprise Day

an image of the t-shirts the children created

Kent Business School held an Enterprise Day with Business Studies students at Chatham Grammar School for Girls, part of the University of Kent Academies Trust on Thursday 9 June.

The session, created and delivered by Student Ambassadors Phoebe Simpson and Jack Riley, both studying Marketing, saw Year 10 pupils take part in a competition to launch a new sustainable fashion brand. The pupils were also supported by other KBS Student Ambassadors from a range of disciplines including International Business, Project Management and Business and Management.

The Chatham Grammar School pupils chose a name and slogan before assigning themselves to various roles within the hypothetical business to create and market environmentally friendly t-shirts and tote bags.

Teams were expected to create a marketing plan and decide which channels would be best to market their products. They were judged by a panel including Lecturer in Entrepreneurship, Dr Gloria Appiah, Lecturer in Entrepreneurship and Innovation Annoosheh Romstamkalaei and Master’s student Kezie Chukwudebelu.

Brendan Hammond, Outreach Officer at Kent Business School said: “This action-packed day offered a unique opportunity to work closely on the branding and marketing of a fashion label, crucial business functions in modern enterprise. Supported by our wonderful student ambassadors, the pupils showcased creative flair and business acumen way beyond their years, we were really inspired by their final pitches which reflected how engaged the students were throughout the day. KBS Outreach is all about raising aspirations and opening up the world of business to young students and I would like to thank all of those who took part in facilitating such a successful day.”

Elizabeth Sanger, head of Business at Chatham Grammar School said: “This type of enrichment activity empowers students with the ability to be creative, to take on a leading role, to showcase their strengths and to build confidence and resilience. Some students worked with peers they barely knew, and they stepped outside of their comfort zone. The final pieces were amazing, they created exceptional work in a short amount of time, I will be displaying the work on my classroom wall as I am so proud of it.”

Our Outreach Department aims to provide students with the opportunity to experience what studying business in higher education is like and to meet academics and supporting student ambassadors.  For more information, email Brendan at b.hammond@kent.ac.uk.

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