On Tuesday 25 February 2020, MSc Digital Marketing and Analytics students sat their Google Analytics Individual Qualifications.
Thirty Kent Business School students currently studying MSc Digital Marketing and Analytics sat their Google Analytics Individual Qualifications under exam conditions. The exam was part of their module Web Marketing and Analytics under the leadership of Helen Parker (module convenor). A 100% pass rate was achieved, with a number of students passing with full marks.
Helen was very impressed as “this industry recognised certification is tough to pass. The students did extremely well to achieve the high results they did. This qualification is one that is highly valued by employers in the marketing industry worldwide and will benefit them greatly in their future careers”
The programme director Dr Anabel Gutierrez Mendoza also commented saying “This qualification, together with social media analytics and data mining contributes to the students’ analytical mindset that the programme provides to integrate the use of data across the organisation’s digital channels. Congratulations to all students for this fantastic achievement!”