MSc Digital Marketing and Analytics Students Present Their Ideas to Panel

MSc Digital Marketing and Analytics students at Kent Business School, the University of Kent participated in a poster competition.

The poster competition was for one of the modules on the Digital Marketing and Analytics programme: Emerging IT trends for Digital Marketing.

Students presented their posters to a panel from industry and academia. The winners of the competition designed AIbo, an artificial intelligence application for smart lenses to create a unique experience for solo travellers, the perfect travel buddy!

Team AtMap

Runners up created LOCALLY, a personalised mobile tourist guide application to explore the Historic Dockyard in Chatham like a local, using augmented reality that enhances knowledge from local businesses and community.

Other business ideas put forward by the MSC Digital Marketing and Analytics included:

AtMap, another excellent location-based application with social impact that uses augmented reality to addresses the lack of accessible tourism spots available for wheelchair users.

Team StayLive

StayLive, an App where you can get a real feel for your accommodation experience before booking thanks to virtual and augmented reality, no more disappointments!

Need help with your travel bookings? Let eMotel App voice to chatbot tailor your experience based on preferences and personality. Once you are in your accommodation, a robot will be your personal assistant. You just need to say it, no more typing.

Team eMotel
Team TAP

Last but not least, a multi booking platform that has all you need in one place for your travelling needs, just TAP! Artificial intelligence, augmented reality, chatbots and many other technologies to create a Mega App for travellers.


For further information, please visit MSc Digital Marketing and Analytics or contact the programme director Dr Anabel Gutierrez Mendoza

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