Medway hosts SOSTAC® Masterclass led by PR Smith

Kent Business School Medway hosted a day-long SOSTAC® Masterclass, led by PR Smith, the marketer who originally developed the world-renowned marketing planning model.

The SOSTAC® planning model, developed in the 1990’s by PR Smith, was voted in The Top 3 Business Models worldwide by the Chartered Institute of Marketing (CIM) Centenary Poll. KBS MSc Digital Marketing and Analytics postgraduates took part in an insightful and lively masterclass lead by PR Smith, organised by Dr Yu-Lun Liu, Director of MSc Digital Marketing and Analytics and Dr Anabel Gutierrez Mendoza, Senior Lecturer in Digital Marketing.

Visit the Kent Business School website to learn more about the MSc Digital Marketing and Analytics, based at our Medway campus.

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