Kent Business School Forms Partnership with English Heritage


Kent Business School is pleased to announce its new partnership with the South East Education team at English Heritage.

Kent Business School recently approached English Heritage about possible learning opportunities for students through our Pitch It! Challenge.

Pitch It! is an initiative developed at Kent Business School whereby a company shares a real-life business challenge with student teams, under the supervision of an academic tutor. The teams research and analyse the challenge over ten weeks and pitch back innovative and practical solutions to a panel of representatives from the organisation and Kent Business School academics.

Planned for the Spring term of 2018, a group of third-year BSc Marketing students under the guidance of Dr Dan Petrovici, Senior Lecturer in Marketing, will use English Heritage as a case study and develop proposals for promoting its educational offering to primary and secondary schools in the UK. Around six finalist teams will pitch their solutions to the English Heritage marketing team and Dr Petrovici. Awards will be given to the winning team and the most promising individual will be offered a very exciting, three-month internship with English Heritage at Dover Castle.

Isabelle Long, Education Marketing Manager at English Heritage said: ‘We’re excited to be working with Kent Business School and its students on a Pitch It! Challenge. This beautifully encapsulates our guiding principles. Working with Kent Business School students not only benefits future school visitors, but provides them with a great real-life scenario to develop. No doubt they’ll have some wonderful ideas that we can incorporate!  It’s a win, win situation.’

English Heritage has a very successful education programme with children in primary and secondary schools, both in the UK and abroad. With more than 400 sites across England, including Stonehenge, Dover Castle and Rochester Castle, the charity is in a strong position to give young people great opportunities to step into England’s story and be inspired by history. They offer free self-led visits to schools across all its sites as well as hands-on, expert-led Discovery Visits at selected places, integrating the school curriculum into the sessions. Hundreds of thousands of pupils visit their various historic houses, castles, and battlefields each year.

Kent Business School is delighted to be working with English Heritage Education on this project and we look forward to building a fruitful and lasting relationship.

Find out more about working with Kent Business School students.


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