Students follow in the tracks of Formula 1 giants!

A group of Kent Business School students today demonstrated how their hard work during the academic term was rewarded with a fantastic karting experience at Buckmore Park – the circuit where Jenson Button and Lewis Hamilton honed their karting skills!

The students won this fantastic prize by taking part in the Kent Business School Pitch It! challenge earlier this year, assisting Buckmore Park Karting Ltd explore genuine ideas on how to become a key tourist destination in the south east.


Over the course of ten weeks, student teams undertook careful and detailed market analysis and research around brand awareness, market segmentation, customer profiling and spending, and competitor analysis.

The student teams with the most promising ideas were selected to pitch back their research findings and innovative concepts to the Managing Director and Chief Operating Officer of Buckmore Park Karting Ltd.

The student pitches gave the panel some great insights into customer wants and expectations as well as practical recommendations on enhancing and diversifying the current portfolio of complementary activities offered at Buckmore Park. Ideas ranged from assault courses, quad-biking, power slide buggies to zip-wiring and downhill zorbing!

We were all impressed with the presentations and recommendations. The Pitch It! Challenge has been a great opportunity to get lots of different ideas

Chris Pullman, Chief Operating Officer, Buckmore Park Karting Ltd

The Pitch It! Challenge proved a fantastic and rewarding experience not only for the winners, but for all participating teams who will be able to enhance their CVs having taken part in this extracurricular real-life business challenge.

It was very useful working on a real life case study – and not just hypothetical – and we felt we were actively contributing to the future of Buckmore Park!

Lucy Pattle, BA in International Business, Kent Business School

Pitch it! is a great way for organisations to get new ideas, both highly innovative and practical, to consider back at base. In the past, business pitches have looked at human resource management, strategy, branding, market segmentation analysis, media & communication plans.

For more details about the Pitch it! scheme and other opportunities to partner with Kent Business School and work with our high calibre students, visit our website.

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