Strengthening ties with the University of Ingolstadt

As part of the lasting and collaborative partnership between both our universities, the Kent Business School once again welcomed MBA students from the German University of Ingolstadt on our week-long ‘Contemporary Intercultural Management Issues’ executive teaching programme.

The programme is made up of seminars, workshops and presentations and provides students with an in depth understanding of contemporary intercultural management issues. The modular teaching covers intercultural communication, cross-cultural negotiations, international and global strategy, and the opportunities and challenges of internationalisation.

As part of the programme a first company visit was organised to Holiday Extras Ltd, the UK market-leading travel add-ons company. As a top 20 ‘Sunday Times Best Companies to Work For 2013’, Holidays Extras have made people engagement a top priority across the business. Through its engagement questionnaire, students were shown how employee feedback has been actioned in relation to business alignment, leadership, team work and well being.

A second company visit to Britain’s oldest brewery, Shepherd Neame, was organised to show an organisation working in a modern multicultural setting with partnerships with breweries across the globe.

A wine evening then brought together a network of members of staff and MBA students from Kent Business School, allowing informal networking to take place in the pleasant surroundings of an 18th century former wool store, now a splendid restaurant with alfresco dining.

Dr Pamela Yeow, programme director enthused that

Kent Business School has been welcoming students from this programme for the last eight years. We are confident of the academic content and delivery of this programme and over the years, we have been impressed with the quality of the students that come. We try to ensure that the students get the most out of the academic studies, but also have an enjoyable time in our lovely city

Kent Business School is a keen supporter of such international executive education programmes which support the School’s European development strategy. Furthermore, these programmes offer opportunities for the School’s own students to interact with visiting students in a friendly and relaxed environment, further promoting cultural exchange and awareness.

Kent Business School also runs further executive education programmes for other European business schools. Kent Business School is keen to develop further executive education programmes in the future building on the strength and breadth of expertise held in-house by its multi-disciplinary and multi-cultural team of academic experts.

For further information about our portfolio of executive education programmes, please contact us at or by phone on +44 (0) 1227 827192.

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