MSc Marketing or MSc Digital Marketing and Analytics? Let Us Help You Decide

Learn more about the Marketing Masters programmes available at Kent Business School and apply for 2020.

Why study with Kent Business School?  

  • Progress your marketing career and enhance your earning potential
  • Graduate Gateway accreditation from the Chartered Institute of Marketing (CIM) on completion of your Masters
  • AMBA and AACSB accredited Business School
  • Academic excellence – an international reputation for research which is linked to our teaching
  • Strong employability focus – professional Skills and employability development
  • Academic excellence – Kent Business School has an international reputation for research
  • Excellent funding opportunities available for UK and international students
  • KBS Canterbury and Medway benefit from excellent transport links to London and Europe

MSc Marketing at Canterbury

This MSc programme covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career. It places great emphasis on socially responsible marketing and the role of marketing within society and you learn from an internationally recognised team of marketing and business experts.

Gain insight into the different activities that make up the marketing mix and other essential communication strategies. This Marketing MSc helps you understand the many challenges and opportunities that organisations face today and provides you with the skills to apply your knowledge to real-world marketing challenges.

Student Profile

Pau Hwei Yap, MSc Marketing, 2015

Tell us about your time at the University

“I had a great time studying at The University of Kent. I was really happy with the Careers and Employability Service provided by the university. Their input was indeed valuable and useful for my job search.” 

Tell us about the MSc Marketing course

“The programme introduced a great variety of marketing functions such as market research, marketing communications and brand management. It was an eye-opening experience for me. I believe the programme has prepared me well enough to work in a diverse range of sectors and industries.”


The Sibson Building at Canterbury provides you with the ideal environment for you to achieve your full potential and gain the most from your studies. This RIBA award-winning state-of-the-art building offers spacious teaching facilities including executive seminar and lecture rooms, a dedicated MBA suite and access to excellent IT facilities and learning resources.

The School is conveniently located at the University of Kent’s campus, close to continental Europe and with easy access to London. World-famous Canterbury Cathedral is situated in the heart of the historic city centre, just a 25-minute walk or short bus ride away.

MSc Digital Marketing and Analytics at Medway

This MSc pro­gramme is for stu­dents who have previously studied marketing at an undergraduate level and wish to develop a deeper understanding of the tools and techniques available to market­ers today.

You learn how digital marketing and analytics are changing the face of marketing and develop key practical skills for running digital cam­paigns, including social media and analytical skills. Through consul­tancy projects, you gain further practice experi­ence within these area.

Student profile

Anna Magarotto, Italy, MSc Digital Marketing and Analytics, 2019

Tell us about your time at the Uni­versity

“I chose to study at Kent Business School because of the innovative MSc Digital Marketing and Ana­lytics programme, which was one of the few in the UK that covered both digital marketing and also data analytics topics. I was also attracted by its 9th position on the rankings for Marketing and its proximity to London.” 

Tell us about the MSc Digital Mar­keting and Analytics course

“The MSc Digital Marketing and Analytics course was tailored to the student’s needs and the lecturers were always very friendly, helpful and incredibly supportive along the way. The course modules were the most innovative and comprehensive because they were broad and up-to-date with the latest industry trends.”

Study in Medway

Kent Business School at Medway benefits from a range of new facilities. The Sail and Colour Loft features new digital classrooms, a Bloomb­erg suite, seminar rooms, group learning room, a computer suite, quiet and general study areas, social spaces and a special reference collection of core text­books.

The Medway campus is just 40-minutes by fast train from London. The area is steeped in history and rich in maritime heritage with Rochester’s splendid castle and cathedral and The Historic Chatham Dockyard.


For further information about MSc Marketing or MSc Digital Marketing and Analytics, speak with our Graduate Admissions Team on +44 (0)1227 824650 or

Leave a Reply

Your email address will not be published.