On November 4, Kent Business School students took on a virtual business challenge using SimVenture Software in an international collaboration between the School and The Hong Kong Polytechnic University (PolyU).
The SimVenture competition brought together two teams of final stage students from KBS and two teams from PolyU to run a virtual company that made bicycles.
The SimVenture software allows participants to make decisions in key areas of business including research and development, operations, finance and marketing and is used on our MBA programme and New Enterprise Development undergraduate module.
James Lagdon, studying BA (Hons) Business and Management at Medway, said:
“It definitely makes you think about how your decisions affect other areas of the business. Overall an enjoyable and helpful experience.”
Jessica Narweh studying BA (Hons) Accounting and Finance at Canterbury, added: “I really enjoyed it, but it was stressful! I think that there is a lot of learning to gain from the programme.”
Other student participants from Kent Business School included Kirstoff Pereira, Margarida Lima, Trinston Chooi and Tanvi Mahajan.
This successful collaboration was facilitated by the ASPIRE (Accelerator Space for Innovation and Responsible Enterprise) which is based in Kent Business School.