Business School MSc in Marketing student Claire Manning attended the annual Worshipful Company of Marketors Spring Lunch in May to be presented with a top prize for her dissertation.
The study explored marketing strategies to address a product harm crisis and connected PR campaigns to stock prices for two case study companies. The report drew reference to the Tesco horse meat scandal and the Whirlpool tumble dryer fires, and inferred how such crises should be managed.
The Worshipful Company of Marketors is one of only 90 livery organisations. It aims are to promote marketing education and the benefits of the profession of marketing to those in the City, the Livery and beyond. The company also give back through charitable activities and the development of marketing. The Spring Lunch was hosted this year at the Apothecaries Hall in the heart of the City.
‘It was an honour to attend the Worshipful Company of Marketors event,’ said Claire ‘the opportunity to meet people with such incredible and extensive marketing experience, and to be able to discuss my report with them. It was a great way to end my time at Kent Business School. I chose the MSc Marketing course at the University of Kent due to the advertised modules and thoroughly enjoyed the course content. I found Kent Business School lecturers inspiring and the focus on applying concepts to current real life scenarios was particularly beneficial.’
‘Claire’s report is an excellent example of the useful and insightful work that students at Kent Business School do within their degree and its applicability to the real world. Understanding the effectiveness and success of corporate response strategies is becoming crucial in the ever-evolving information age where negative information can be disseminated to a global audience instantly. It is a great achievement to see such recognition from a well known professional body of marketers such as the Worshipful Company of Marketors.’ – Ben Lowe, Professor of Marketing, Kent Business School.
Claire was joined at the event by proud parents Geraldine and Peter Manning and David Williamson, Director of External Services at Kent Business School. ‘Claire’s recognition by the Worshipful Company of Marketors is a fantastic achievement and following the event today has also offered Claire with some invaluable business contacts. We wish her well and as an Alumna of the School we hope to invite her back one day to inspire other students seeking a career in Marketing.’
Congratulations Claire, from all at Kent Business School.