In September, eleven MBA students from University of Ingolstadt (Germany) arrived for a week-long executive education programme organised by Kent Business School. The well-established programme offers MBA students the opportunity to study intercultural management issues.
This year, University of Ingolstadt students were invited to Hornby Ltd, the UK’s brand leader in model railway for a private tour and presentation by Phil Deery, Hornby International Sales Manager, on international business and the company’s expansion. Hornby Ltd is the UK’s brand leader in the model railway hobby.
The study visit served as a pertinent case study for the MBAs as the presentation explored the company’s expansion since 1901; the challenge of changing consumer purchasing trends; shifting market forces; international competitiveness and the introduction of a new Enterprise Resource Planning system.
A wine evening also brought together our visiting students, KBS faculty and our own MBA students for informal networking and cultural exchange. Each year the programme continues to be a great success as Dr Pamela Yeow, MBA Programme Director comments:
“Kent Business School has been welcoming students on this programme for many years and we are confident of the academic content and delivery of this programme. We continue to be impressed with the quality of the students that come and we ensure that they get the most out of their academic studies while having an enjoyable time in our lovely city.”
Kent Business School is a keen supporter of international executive education programmes which support the School’s European development strategy.
For further information about our portfolio of executive education programmes, please contact us at KBSbusiness@kent.ac.uk or contact a member of the Business Team on +44 (0) 1227 824068.