KBS builds tourism research links in Vietnam

Kent Business School tourism academics, Dr Mark Hampton and Dr Julia Jeyacheya, visited several universities in Vietnam in early July 2014. They presented research seminars in Hanoi and Danang on their work on dive tourism and shared findings from their projects in Malaysia and Indonesia. ¬†They were guests of the University of Social Sciences and Humanities-VNU in Hanoi, and at the University of Danang, VN-UK Institute for Research and Executive Education, where they also gave papers. Dr Hampton said, “Vietnam has a booming tourism industry and is strategically important for the country for economic growth and job creation. However, there are also real challenges from tourism’s rapid growth especially at the coast. This trip has shown that there is great potential for future research projects and other collaboration between KBS and leading Vietnamese universities such as VNU Hanoi and Danang.” Vietnam is a developing market for international students at Kent Business School, and KBS continues to make new global connections as the reputation of the school grows.

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