What a corker! Student Pitch back their ideas to Chapel Down winery

As England’s leading wine producer, Chapel Down looked to our students to assist the organisation’s senior management team explore how to take increased market share in a highly competitive market.

Over the course of ten weeks, student teams undertook careful and detailed market analysis and research around market segmentation, customer profiling and brand awareness.

“The Pitch It! event has been incredibly useful for us. It has given us an insight into a real business and has allowed us to analyse and look into key aspects of the company. It was really useful and really fun too!” Fern Davis, Year 2 Business and Management

The best student teams were selected to pitch back their innovative and practical ideas to the sales & marketing Director and Manager of Chapel Down winery at the University of Kent’s Medway campus.

“As a third year student I have given a lot of presentations but today we’ve probably received the best constructive criticism; the feedback has really helped us. We now know how important is to do your background research very thoroughly”.  Thomas Pleasant, Year 3 Accounting & Management

Individual students who shone on the day were offered an opportunity to undertake placement work with Chapel Down during holiday time.

“This Pitch It challenge has been a great opportunity to do some independent work and to enhance our group working skills which has been brilliant. Working with Chapel Down has been great”. Chloé Davis, Year 3 Business and Management

Pitch it! is a great way to get new ideas, both highly innovative and practical for organisations to consider back at base. In the past, business pitches have looked at human resource management, strategy, branding, market segmentation analysis, media & communication plans.

For more details about Pitch it! and other student projects and opportunities to partner with Kent Business School, visit the Pitch it! Webpage

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