Students generate ‘light bulb’ moment for Pines Calyx

Pines CalyxStudent personalities shone through at the latest Pitch It! challenge at the Kent Business School. Thanks to some excellent presentations from two groups of final year marketing students, Pines Calyx acquired some very usable ideas to implement back into the business.

Pitch It! is a powerful initiative from Kent Business School to bring together organisations and high calibre students so that together practical solutions can be found to solve current business challenges.

“The students delivered some excellent presentations […] and provided us with little light bulb moments which is fantastic”.

Kevin Francis, General Manager, Pines Calyx

Pines Calyx is an innovative company based in Kent pioneering Europe‚Äôs first ‘zero-carbon’ eco conference & events centre. The company approached Kent Business School to find marketing solutions to mark its differentiation and appeal to new client groups.

“Both teams put forward interesting ideas. Credit to them for considering the opportunities and challenges afforded by the catchment area, for their work on market segmentation, and for their recommendations on a Unique Selling Proposition”

Dr Dan Petrovici, Senior Lecturer in Marketing, Kent Business School

In many cases, it is the first time that students present their work in front of a business. Pitch It! is a great opportunity for students to showcase their work, personalities, and gain some invaluable direct experience of pitching to a real-life business.

“It’s really great to meet and get feedback from business people and to see how credible our ideas are. It is an incredible opportunity for us to come up with some creative ideas that may be turned into reality”.

Rachael Turner, BBA Marketing, Year 2

Pitch it! is a great way to get new ideas, both highly innovative and practical for organisations to consider back at base. In the past, business pitches have looked at branding, market segmentation analysis, media & communication plans. Broader management themes for consideration include strategy, finance and human resources.

For more details about Pitch it! and other student projects and opportunities to partner with Kent Business School, visit the Pitch it! Webpage.

Leave a Reply

Your email address will not be published.