PhD candidate, Kalliopi Konsolaki, won the prestigious Best Developmental Paper Award in Marketing and Retail at the British Academy of Management conference in Cardiff during September 2012. Her award-winning paper was titled Comparative Advertising Effectiveness: A Study on the Negative Perceptions. Kalliopi is in her third year of study at Kent Business School and is supervised by Dan Petrovici and Fragkiskos Filippaios.
BAM Award for KBS PhD Student
