Funding Agency: DEFRA
Date: 2008 – 2010
Principal Investigator: Professor Andrew Fearne
This project provided farmers and small food producers with consumer insight and marketing training to enable them to make better business planning and marketing decisions to help grow their businesses.
The key outputs from the project included 29 workshops and other events for farmers and small food producers attended by 1,500 businesses as well as 400 consumer insight reports. A series of case studies focusing on individual farmers and small food producers were developed as part of the study.
Project partners included Food NorthWest, Andersons Consulting, Cambridge Institute for Marketing and Tesco (regional sourcing team), Dynamic Reasoning, Seymour Williams Associates and Greensmith & Macleod.