Dr Beth Breeze, Director of the Centre for Philanthropy, and colleagues from the University of Chichester and the Indiana University Lilly Family School of Philanthropy, have released a new book ‘The Fundraising Reader’, which acts a key resource to the fundraising community, including researchers, educators, professionals, and anyone who wishes to better understand this essential yet often overlooked work.
The Fundraising Reader is a one-stop resource containing 88 essential extracts from key writing on fundraising, and explores topics such as ‘Is fundraising marketing?’, ‘Should donors or the community be front and centre in fundraising?’, and ‘How can fundraisers deal with ethical dilemmas such as ‘tainted’ donors and money?’. Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion, and equity in fundraising teams.
Find out more about the book, its authors and featured reviews on The Fundraising Reader pamphlet.
“This Reader is a monumental work that will be a key stone resource in the fundraising community for years to come.”
Mark Astarita, former Director of Fundraising, British Red Cross
“This book is a wonderfully curated and indispensable single-volume reading room that ensures fundraisers have access to the best thinking on their profession.”
Michael Newsome, Regional Chief of Fundraising & Partnerships, UNICEF East Asia and Pacific
Dr Beth Breeze worked for a decade as a fundraiser and charity manager before her current role in which she leads a programme of research and teaching on all aspects of fundraising, philanthropy and charitable giving at the University of Kent, including MA Philanthropic Studies and the new Fundraiser apprenticeship.
The Fundraising Reader is the core text on two teaching programmes offered by the Centre for Philanthropy: their MA Philanthropic Studies and the Fundraiser Apprenticeship.