This Friday is Black Friday, the day that follows Thanksgiving and the busiest retail shopping day of the year. Black Friday is the day that retailers are supposed to be ‘in the black’ for the year after presumably stocking up on inventory in the earlier months. Department stores offer their biggest discounts and consumers line up before dawn to be the first in when doors open. According to the research conducted by the National Retail Federation, in 2016 holiday sales have the potential to increase by 3.6% and shoppers plan to spend approximately $655.8 billion.