A short summary of the IWMW 16 workshops I attended. <\/p>\n
I went to IWMW 16 with my colleague Edele, our Scrum Master, who has written a comprehensive post about the event<\/a>. <\/p>\n There were so many excellent workshops to choose from. I decided on the two mentioned below, because they are relevant to our website project<\/a>.<\/p>\n This was presented by Vicky Hayhurst of Revolution Viewing<\/a>.<\/p>\n Research and examples were presented to show the influence of select rich media (videos, 360 galleries, virtual tours<\/a>) during the student recruitment cycle.<\/p>\n Quality rich media is expected by prospective students who want \u201csnackable\u201d content to give them a fact-based impression.<\/p>\n Prospects acknowledge \u201csalesy\u201d content, but too much will turn them off. It needs to be balanced with authentic, student-generated content. This may lack professional finish, but has stronger credibility. Transparency and authenticity are valued.<\/p>\n This was presented by Rob van Tol from Precedent<\/a>.<\/p>\n The workshop provided strategies and tactics for tackling digital transformation<\/a> within the institution.<\/p>\n The format was interactive and encouraged discussion. It was a bit of a therapy session sharing the frustrations we all have in getting digital<\/a> to the forefront of our institutions.<\/p>\n As universities become customer experience led, they need to adjust to remain relevant and competitive. <\/p>\n Following a 6-step approach (based on analysis, allies, proof, plan, show and sway) it helped me understand our readiness for digital transformation and identify strategies and tactics to move it forward.<\/p>\n See also Kotter’s 8-step process for leading change<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Rich Media Content: How to Maximise User Impact<\/h2>\n
Planning Digital Transformation for Old Skool Universities<\/h2>\n