Guerrilla user testing supports a learning, building and measuring cycle (as in Lean UX<\/a> methodology). It helps you to validate your assumptions rapidly and cheaply. One of its benefits is that it can be done more frequently.<\/p>\n An area was set up at the entrance to the library. Passers-by were asked to spare a few minutes to give us feedback on our different website projects (beta<\/a>, KentVision\u00a0and Library\/IT web pages) with a chocolate bar incentive!<\/p>\n We prepared a range of open-ended questions to help lead us.<\/p>\n It was useful to\u00a0learn\u00a0about experiences\u00a0of using the Kent website, especially first experiences when students\u00a0began investigating\u00a0the university and courses.<\/p>\n We then got\u00a0feedback on the beta homepage<\/a> content, usability and their overall impression. We observed and discussed their interactions with various elements on the page\u00a0including:<\/p>\n Ten students, mostly undergraduates, gave feedback.<\/p>\n Most students felt that the existing website was okay, what you might expect from a run-of-the-mill regional university.<\/p>\n Surprisingly one international student had never seen the Kent website before!<\/p>\n Users liked the\u00a0simpler navigation and understood\u00a0the menu items.<\/p>\n Most said they looked for a limited range of initial information on first coming to the website, particularly:<\/p>\n The homepage provides links to\u00a0this information, however there could be clearer links\/labelling for funding\/scholarships.<\/p>\n A couple of users clicked off the menu expecting it to close, something we need to fix.<\/p>\n They liked the simpler presentation of\u00a0priority links.<\/p>\n There wasn’t any confusion with\u00a0searching. There are various ways that a user can find out about the course: from the course search on the homepage, the global search or simply linking to undergraduate or postgraduate landing pages.<\/p>\n Users mostly spotted the student audience link and expected student related links to be found there (this will be replacing current glut of quick links).<\/p>\n We had positive feedback on the visual design<\/a>. It is likely that some were being polite, however there was a sense of pleasant surprise from some users that was genuine.<\/p>\n We did a test of the new Postgraduate landing page which uses a large image. It is difficult at certain screen resolutions to show continuous content.<\/p>\n The users we showed didn\u2019t have an issue with this and simply scrolled down the page.<\/p>\n A few students used the mobile design and seemed to understand and interact with the hamburger menu and intuitively scrolled down the page.<\/p>\nWhat we did<\/h2>\n
![\"Guerrilla](\"https:\/\/blogs.kent.ac.uk\/webdev\/files\/2016\/02\/user-testing-2.png\")
<\/a><\/p>\n\n
Beta homepage feedback<\/h2>\n
Menus\/navigation<\/h3>\n
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\nwebsite)<\/li>\nVisual\u00a0design<\/h3>\n
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Mobile<\/h3>\n
Conclusion<\/h2>\n
![\"user-testing-3\"](\"https:\/\/blogs.kent.ac.uk\/webdev\/files\/2016\/02\/user-testing-3.jpg\")
<\/a><\/p>\n