A content audit is a way of taking stock of what is on your site. The outcome is a spreadsheet which lists all your content.<\/p>\n
Once you have a clearer mapping of the content on your site, it helps you to:<\/p>\n
Good content is a good website and a content audit is a starting point to helping you evaluate your site.<\/span><\/p>\n Every site may have different problems that may need to be prioritised. Along with\u00a0additional user research, such as user testing and one-to-one interviews, you can better begin to understand where your content is working or not.<\/span><\/p>\n For many this may be looking at your website directory and slowly going through each folder, noting each file and it\u2019s associated web page. <\/span><\/p>\n There are tools that may help you scan your website and provide a report of the content which may save you time E.g. <\/span>https:\/\/app.kapost.com\/auditor<\/span><\/a> or <\/span>http:\/\/www.content-insight.com\/products\/<\/span><\/a><\/p>\n Depending on the size of your website, you may decide to tackle one section at a time.\u00a0It is tedious work, but worth the effort.<\/p>\n Each page is added to a spreadsheet template which notes:<\/p>\n You can view an example template here.<\/a> <\/strong><\/p>\n The template should be adapted for your own needs. There may be additional columns you\u2019d like to add which are relevant to your project.<\/span><\/p>\n A content audit is an excellent starting point to improving your site. It provides a good map to help you analyse your content giving\u00a0you a foothold towards developing your content strategy. <\/span><\/p>\n Learn more:<\/strong><\/p>\nListing\u00a0your web pages<\/h2>\n
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