This helps us to focus on user-journeys, rather than departmental structures. By posing questions that users may ask, by understanding what scenarios are they in and what they are trying to achieve and by giving a sense of how they may feel, encourages us to be empathetic and outward focussed.<\/p>\n The aim is to\u00a0create purposeful content for our users that leads them through tasks that they want to achieve.<\/p>\n User-journeys depend on coordinated content. This is a part of effective information architecture<\/a>. Users are happy to click through content as long as there is an information scent leading them towards their goal.<\/p>\n As we start creating prototypes to test with users, we want to create a new, simplified global navigation that focusses on these user needs and doesn’t overwhelm the user with superfluous information.<\/p>\n The current global navigation has grown organically over the years. User-testing, analytics and heat-mapping has show that too many links are overwhelming. Finding easy starting points can be difficult and users often gravitate to the search field.<\/p>\n![\"User](\"https:\/\/blogs.kent.ac.uk\/webdev\/files\/2015\/08\/Discovery-poster-needs.jpg\")
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