{"id":2042,"date":"2015-07-22T16:49:25","date_gmt":"2015-07-22T15:49:25","guid":{"rendered":"https:\/\/blogs.kent.ac.uk\/webdev\/?p=2042"},"modified":"2015-12-04T13:43:03","modified_gmt":"2015-12-04T13:43:03","slug":"content-compass","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/webdev\/2015\/07\/22\/content-compass\/","title":{"rendered":"Content compass"},"content":{"rendered":"

A content compass is made up of a core strategy statement<\/strong>, and a messaging framework<\/strong>.<\/p>\n

Core strategy statement<\/h2>\n

The core strategy statement helps us provide\u00a0the right content to the right people at the right time, and for the right reasons.<\/p>\n

    \n
  1. Business goals<\/strong>. What are we trying to achieve with our content?<\/p>\n<\/li>\n
  2. \n

    Content<\/strong>.\u00a0What content do we need to provide?<\/p>\n<\/li>\n

  3. \n

    Audience<\/strong>. Who is the\u00a0content for?<\/p>\n<\/li>\n

  4. \n

    User needs<\/strong>. Why are users looking for this\u00a0content from us?<\/p>\n<\/li>\n<\/ol>\n

    An example strategy statement might be:<\/p>\n

    To help us better sell our courses {business goal}<\/strong>, we will provide clear information about how we help\u00a0people develop a career {content}<\/strong> to prospective undergraduate students {audience}<\/strong> so they can very quickly see how they can develop their future {user needs}<\/strong>.<\/p>\n

    The strategy statement can be used to help build\u00a0a list of content ideas. Some of these ideas may not be workable, but the strategy statement will at least have given the process some focus.<\/p>\n

    As an example we might consider the following for our content:<\/p>\n