{"id":1398,"date":"2014-07-29T10:55:22","date_gmt":"2014-07-29T09:55:22","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/webdev\/?p=1398"},"modified":"2016-06-07T16:36:33","modified_gmt":"2016-06-07T15:36:33","slug":"exploring-our-visual-language","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/webdev\/2014\/07\/29\/exploring-our-visual-language\/","title":{"rendered":"Exploring our visual language"},"content":{"rendered":"<p><strong>What do users want from the University website? What message is the University trying to convey to those users? How can the University convey that message clearly and concisely?<\/strong><\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/webdev\/files\/2014\/07\/visual-direction-examples.jpg\"><img class=\"alignnone size-large wp-image-1417\" src=\"http:\/\/blogs.kent.ac.uk\/webdev\/files\/2014\/07\/visual-direction-examples-1024x807.jpg\" alt=\"visual-direction-examples\" width=\"100%\" srcset=\"https:\/\/blogs.kent.ac.uk\/webdev\/files\/2014\/07\/visual-direction-examples-1024x807.jpg 1024w, https:\/\/blogs.kent.ac.uk\/webdev\/files\/2014\/07\/visual-direction-examples-300x236.jpg 300w, https:\/\/blogs.kent.ac.uk\/webdev\/files\/2014\/07\/visual-direction-examples.jpg 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Users of any online service increasingly want to access content directly, quickly, without fuss, on a range of different devices, and in different contexts.<\/p>\n<p>Digital design across all sectors is showing a move towards simplicity based on offering content to users in a way which is relevant to them.<\/p>\n<p>Over the past year we\u2019ve been exploring approaches to refresh the University web theme towards these principles of clarity and openness.<\/p>\n<p>This has led to a simpler, lighter design aesthetic which emphasises:<\/p>\n<ul>\n<li>space<\/li>\n<li>bold, high quality imagery<\/li>\n<li>clear typography<\/li>\n<li>plain English<\/li>\n<li>simple, content-rich layouts<\/li>\n<\/ul>\n<p><strong>Find out more:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gov.uk\/service-manual\">Gov.uk<\/a><\/li>\n<li><a href=\"https:\/\/blogs.kent.ac.uk\/webdev\/2014\/06\/02\/a-breath-of-fresh-air-simplicity-and-space-in-website-design\/\">Whitespace<\/a><\/li>\n<li><a href=\"http:\/\/bradfrostweb.com\/blog\/web\/mobile-first-responsive-web-design\">Mobile First<\/a><\/li>\n<li><a href=\"https:\/\/blogs.kent.ac.uk\/webdev\/2014\/04\/03\/university-news-inspiration-boards-and-outcomes\/\">News inspiration boards<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What do users want from the University website? What message is the University trying to convey to those users? How can the University convey that &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/webdev\/2014\/07\/29\/exploring-our-visual-language\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":17235,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[690,79396,79395,79421,79436],"tags":[79463],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/posts\/1398"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/users\/17235"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/comments?post=1398"}],"version-history":[{"count":20,"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/posts\/1398\/revisions"}],"predecessor-version":[{"id":1796,"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/posts\/1398\/revisions\/1796"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/media?parent=1398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/categories?post=1398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/webdev\/wp-json\/wp\/v2\/tags?post=1398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}